Sports Marketing Manager

2 weeks ago

Edwardsville IL United States Nevco Sports Full time

We're lighting up the game at Nevco We want every court, field, track, and rink to display the latest scoring technology. The love of the game is at the forefront of everything we do. Nevco Sports, LLC, the world's leading supplier of integrated display and scoring systems, is looking for a talented Sports Marketing Manager. Nevco is the largest privately held manufacturer of LED scoreboards, message centers and video displays in the world. Nevco has held a tradition of quality and innovation for over 85 years.

When you join Nevco, you join a team. It’s what we do together that sets us apart. The ideal candidate is a competitive self-starter that thrives in a fast-paced environment. Nevco is committed to delivering high-quality, innovative products that enhance the fan experience and drive revenue for our clients. Our Sports Marketing division has delivered over $20 Million Dollars in revenue and equipment to our customers since 2003.

Position Overview:

We are seeking a dynamic and results-driven Sales Manager to lead our Sports Marketing sales team. In this role, you will be responsible for driving revenue by identifying, securing, and managing sponsorship opportunities for our clients’ sports facilities. This role requires a strategic thinker with a passion for sports and a deep understanding of sponsorship sales. This is not a position to just sit back and just look at KPI’s. We need someone who is highly engaged and is not afraid to roll up their sleeves. You will be helping to develop the overall go-to-market strategy and then will work with and develop the team to execute the revenue targets.

Key Responsibilities:

  • Sales Strategy: Develop and execute a comprehensive sponsorship sales strategy to achieve revenue targets and expand Nevco’s sponsorship portfolio.
  • Sales Leadership: Lead, mentor, and develop a team of sales professionals to achieve and exceed sales targets. Provide guidance, training, and support to ensure the teams success.

Lead Generation: Identify and pursue new sponsorship opportunities by researching potential sponsors, networking, and leveraging industry connections.

Sales Forecasting and Reporting: Monitor sales performance, analyze trends, and prepare regular reports for senior management. Adjust strategies as necessary to achieve targets.

Market Analysis: Stay informed about industry trends, competitor activities, and market demands. Use this information to refine sales strategies and stay ahead of the competition.

Client Relationship Management: Build and maintain strong relationships with current and prospective sponsors, understanding their business objectives and aligning them with appropriate sponsorship opportunities.

Proposal Development: Create compelling sponsorship proposals and presentations that clearly communicate the value and benefits of partnering with Nevco and its clients.

Contract Negotiation: Negotiate sponsorship agreements, ensuring favorable terms and maximizing revenue potential for Nevco and its clients.

Project Management: Coordinate with internal teams to ensure the successful delivery and activation of sponsorships, including signage, promotional activities, and other deliverables.

Qualifications:

  • Experience: Minimum of 5 years of experience in sponsorship sales, preferably within the sports industry, with at last 2 years in a leadership or management role.
  • Proven Track Record: Demonstrated success in securing and managing high-value sponsorship deals and achieving sales targets.
  • Leadership Skills: Strong leadership and team management skills, with the ability to inspire and motivate others.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to craft persuasive presentations and proposals.
  • Negotiation Skills: Strong negotiation skills with a focus on achieving win-win outcomes.
  • Relationship Building: Ability to build and maintain strong relationships with sponsors, clients, and internal teams.
  • Strategic Thinking: Ability to develop and execute strategic sales plans to meet and exceed revenue goals.
  • Industry Knowledge: Deep understanding of the sports sponsorship landscape, including trends, key players, and best practices.
  • Education: Bachelor’s degree in Business, Marketing, Sports Management, or a related field.

Preferred Qualifications:

  • Experience working with digital signage, scoreboards, or related sports venue products.
  • Established network within the sports industry, particularly with brands and agencies involved in sponsorships.
  • Experience with NetSuite, Digi-Deck and CRM Systems

Compensation:

Competitive base salary (commensurate based on experience) with performance-based incentives, comprehensive benefits package, and opportunities for professional growth.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they would be a good fit for the Sales Manager – Sports Marketing position at Nevco Sports.

Nevco Sports, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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