Marketing Manager
1 month ago
Job Summary
We are seeking a versatile and motivated Marketing Marketing to join our clients team. The Marketing Manager will play a key role in executing marketing campaigns, managing content, analyzing performance metrics, and supporting brand initiatives across multiple channels. The ideal candidate is creative, detail-oriented, and thrives in a fast-paced environment. This role is perfect for a well-rounded marketer who enjoys both strategy and execution and has experience across a variety of marketing disciplines. This role is hybrid in the Ocala, FL area
Key Responsibilities:
- Content Creation & Management
- Develop engaging content for various platforms, including blogs, social media, emails, and website updates.
- Manage content calendars to ensure timely and consistent publishing across channels.
- Email Marketing
- Develop and implement email marketing campaigns, from copywriting to audience segmentation.
- Conduct A/B testing on subject lines, visuals, and messaging to improve open and click-through rates.
- SEO & Content Optimization
- Perform keyword research to optimize website content for search engines.
- Analyze content performance to identify areas for improvement and drive organic growth.
- Analytics & Reporting
- Track and analyze marketing performance metrics using tools like Google Analytics, social media insights, and CRM reports.
- Provide regular reports on campaign effectiveness, website traffic, lead generation, and other key KPIs.
- Event & Campaign Support
- Support event planning and execution, both in-person and virtual, to promote brand visibility and engagement.
- Collaborate cross-functionally with sales, product, and customer support teams for alignment and campaign success.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience: 5+ years of experience in marketing
Comp 60-70K
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