Principal Product Marketing Manager, DFT

1 day ago


Sunnyvale CA United States Synopsys, Inc. Full time
We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are:

An experienced and dynamic Product Marketing Manager with a deep understanding of the EDA and semiconductor industry. You excel in developing strategic marketing plans and executing them to drive demand, awareness, and perception for advanced technology solutions. You possess a strong ability to translate complex technical concepts into compelling, customer-focused communications. Your data-driven approach, coupled with excellent communication skills, enables you to work effectively with diverse teams, including product management, sales, digital marketing, PR, and brand teams. You have a proven track record of developing successful product marketing strategies, positioning, and messaging frameworks. Your educational background includes a B.S degree in business, marketing, or electrical/computer engineering, and you are passionate about the innovations shaping our future.

What You’ll Be Doing:
  • Develop and execute marketing strategies to drive demand, awareness, and perception for our design for test, silicon lifecycle management, and manufacturing solutions.
  • Build detailed personas and gain a deep understanding of the markets we serve to drive impactful marketing programs.
  • Develop differentiated, value-based product positioning and messaging frameworks.
  • Lead content creation across various platforms, including web, e-marketing, presentations, and press releases.
  • Understand the competitive landscape and use this intelligence to inform marketing tactics.
  • Collaborate with various stakeholders, including product management, sales, digital marketing, PR, and brand teams, to support go-to-market initiatives.
The Impact You Will Have:
  • Influence the perception and demand for Synopsys’ cutting-edge EDA products and solutions.
  • Drive the success of product launches through effective go-to-market strategies and messaging.
  • Enhance Synopsys’ market position by developing compelling product positioning and messaging.
  • Boost customer engagement and satisfaction through targeted, value-driven marketing content.
  • Contribute to revenue growth by aligning marketing strategies with business goals.
  • Strengthen cross-functional collaboration to ensure cohesive and effective marketing initiatives.
What You’ll Need:
  • Prior experience in a product marketing role in the EDA and semiconductor industry.
  • Understanding of chip technology and market requirements at the silicon and system level.
  • Ability to understand and articulate technical concepts and translate these into customer-focused communications.
  • Data-driven, measured, and results-focused approach.
  • Experience in developing product marketing plans, positioning, and messaging.
Who You Are:
  • Excellent communicator with the ability to work with diverse teams.
  • Strategic thinker with a knack for developing impactful marketing programs.
  • Detail-oriented professional with a deep understanding of the competitive landscape.
  • Collaborative team player who thrives in a dynamic and fast-paced environment.
  • Innovative marketer with a passion for driving technological advancements.
The Team You’ll Be A Part Of:

The Global Marketing and Communications Group is focused on selling our complete portfolio of EDA software, market-leading IP, and differentiated systems solutions combined with AI and Cloud offerings. Our culture is anchored on the relentless focus on Customer Success powered by a data-driven 'Operating System'.

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

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