Email Marketing Specialist
1 week ago
About Good Ranchers:
At Good Ranchers, we pride ourselves on delivering high-quality, ethically-sourced meat to families across the nation. We are growing rapidly and looking for a talented, data-driven Email Marketing Specialist to help us build and execute effective email marketing strategies. Join our mission to revolutionize the way America buys meat
Position Overview:
Good Ranchers is seeking a creative and results-driven Email Marketing Specialist to lead our email marketing strategy from start to finish. This role will be responsible for planning, creating, implementing, and optimizing all email campaigns and customer flows. Your goal will be to attract new customers, engage existing ones, and maximize conversions through highly effective email marketing.
Key Responsibilities:
- Develop and implement a comprehensive email marketing strategy that drives customer acquisition, retention, and growth.
- Manage day-to-day email marketing operations including the design, execution, and analysis of email campaigns.
- Create and optimize automated email flows, including welcome series, cart abandonment, post-purchase, and re-engagement campaigns.
- Build, segment, and maintain email lists to ensure the right messages reach the right customers at the right time.
- Collaborate with cross-functional teams, including marketing, design, and product, to align email content with brand goals.
- Continuously A/B test and optimize email templates, subject lines, and CTAs for improved performance and conversions.
- Monitor and report on email marketing KPIs, including open rates, click-through rates, and conversions.
- Ensure email content complies with CAN-SPAM and other regulatory requirements.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 2-4 years of experience in email marketing, preferably in e-commerce.
- Proficiency with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot).
- Strong understanding of email automation, segmentation, and personalization.
- Analytical mindset with experience using data to inform decisions and optimize performance.
- Excellent copywriting skills with attention to detail and tone consistency.
- Knowledge of best practices in email deliverability, list hygiene, and email compliance.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Preferred Skills:
- Experience with e-commerce and DTC (direct-to-consumer) marketing.
- Familiarity with A/B testing and customer journey mapping.
- Knowledge of basic HTML/CSS for email template editing.
- Experience using Google Analytics or other reporting tools to measure campaign success.
- Experience with the Klaviyo Email, SMS, and CDP Platform
Benefits:
- Competitive salary
- Health, dental, and vision insurance
- Paid time off
- Discounts on all Good Ranchers products
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