Sr. Product Marketing Manager

At Acorns we look after the financial best interest of the up-and-coming. We are innovators. We make bold decisions. We stay curious, inspiring one another to push past all previous thresholds of possibility. We are one team and are building a diverse community of team members, partners, and customers from all walks of life to foster creativity, challenge conventional thinking, and put the tools of wealth-making in everyone’s hands.

We are looking for missionaries who are rooted in purpose, to join our team. We can achieve our goals if we are a team of missionaries working toward a shared purpose and mission.

Our mission? With benevolence and courage, we look after the financial best interests of the up-and-coming; beginning with the empowering, proud step of micro-investing.

How do we accomplish our mission? Our values.

1. Lead With Heart : With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility.
2. Make Bold Decisions : We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future.
3. Always Build Trust : Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team.
4. Never Stop Growing : Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress.
5. Find a way : Never settle, no excuses, nothing is impossible. Just make it happen.

Our values guide us, and our mission drives us.

Come join us and help deliver financial wellness for the whole family, creating compound growth at every life stage.

Acorns is seeking a Sr. Product Marketing Manager to join our dynamic team. Working cross-functionally with Brand, Paid Acquisition, CRM / Lifecycle, Product, and Design, you will activate go-to-market strategies ranging from awareness campaigns, conversion, cross-sell and up-sell for our current financial wellness system of products and new product features.

This person should have deep empathy for our customers, a mastery of global go-to-market strategy, and a proven track record of surpassing business goals.

The role reports to the Director of Product Marketing.

This role has the option to be remote or based in our Irvine, CA or New York, NY offices.

Within 1 month, you will:

• Embrace our mission to look after the financial best interests of the up-and-coming.
• Understand our brand, values, and story while learning the voice of our customer.
• Meet and develop partnerships with cross-functional stakeholders such as: acquisition, brand, CRM/Lifecycle, product, design, communications, and customer support.

Within 6 months, you will:

• Translate current and future Acorns customer needs to inform the product messaging, points of differentiation, marketing content, and collateral.
• Confidently guide reviews and solicit feedback on work during large meetings with senior leadership, fostering open dialogue and ensuring alignment on key initiatives.
• Execute multiple aspects of product marketing; from product positioning to product launches and strategy, education and engagement campaigns, events and contests.
• Measure and report against the performance of product marketing initiatives.

Within 12 months, you will:

• Lead the development and execution of Acorns marketing strategy across multiple Acorns new and existing products.
• Build a scalable and maintainable vision for Acorns that determines how we build a better financial wellness system.

• 6+ years of consumer facing Product Marketing, Growth Marketing, or Product Management experience; experience in global organizations preferred.
• Experience crafting & implementing customer segmentation based on demographics, attitudes, behaviors and lifetime value.
• Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention.
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions.
• Outstanding prioritization and project management skills.
• Powerful storyteller: written, verbal, and visual.
• Demonstrated ability to collaborate effectively across multiple teams.
• Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done.

• Competitive salary and stock options.
• A comprehensive benefits package to meet the needs of you and your family.
• Flexible work hours, location, and paid time off.
• 401k discretionary match.
• Monthly Acorns account contribution & GoHenry account for your family.
• Wellness Days - Company-wide quarterly days off to rest + recharge.
• Mindfulness, Mental Health, and Financial Wellness resources: Headspace, Ginger, and Addition Wealth are offered at no cost to you.
• Acorns Career Development Program (Monthly Acorns to Oaks training sessions, development plans, quarterly development check-ins, Cornerstone’s online training platform).
• Roots Leadership Program for emerging leaders.
• Monthly community celebrations, events, panel discussions, and speakers.
• Talented and motivated team members who care deeply about one another, our mission, and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

Acorns is how everyday consumers save & invest for the long term. To date, customers have invested over $15 billion with Acorns, much of it in spare change. By putting the tools of wealth-making in everyone's hands, Acorns has become the largest subscription service in U.S. consumer finance, serving over 10 million everyday Americans. Customers get automated investing in diversified portfolios, a simple retirement product, a bank account that helps people spend less to invest more, and bonus investments from 20k brands. Plus, everyday Americans can easily invest in their kids and get money news they can use, all from the same app. From acorns, mighty oaks do grow

With benevolence and courage, we look after the financial best interests of the up-and-coming; beginning with the empowering step of micro-investing.

1. Lead With Heart
2. Make Bold Decisions
3. Always Build Trust
4. Never Stop Growing
5. Find a Way

Acorns is committed to building a diverse community of customers, partners, and team members. We believe that fostering diversity not only fuels creativity but also challenges conventional thinking and helps us properly represent the unique experience of the everyday consumer that we serve.

The pay range for this position at commencement of employment is expected to be between $150,000 and $175,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.