Senior Director, Martech Salesforce Chief Architect

Senior Director, Martech Chief Architect, Salesforce Marketing Cloud - North America

COGNIZANT OVERVIEW

Cognizant Technology Solutions (NASDAQ: CTSH) is one of the world’s leading professional services companies, transforming customers’ business, operating, and technology models for the digital economy. With annual revenues of $18 billion and a market value of $41 billion, we help global corporations adapt to market disruptions and build stronger, more agile, and innovative businesses.

At Cognizant, we give organizations the insights to anticipate what customers want and act instantly to deliver on those demands so our clients can achieve the goal of every modern business: staying one step ahead of a fast-changing world. In addition to honors such as being listed #185 on the 2021 Fortune 500, Cognizant was again named on Fortune’s List of the G Job Summary

Summary

Senior Director, Martech Chief Architect: Salesforce Marketing Cloud

We are seeking a highly skilled and innovative Chief MarTech Architect to lead the MarTech practice. This role will be instrumental in designing, implementing, and optimizing our customer’s marketing technology stack, ensuring seamless integration and maximizing ROI. The ideal candidate will have a deep understanding of Salesforce Marketing Cloud and a broad range of marketing technologies.

With a strong background in Marketing, Analytics and Data Management you will drive innovation and ensure the alignment of our customer’s marketing technology strategy with business goals. This role demands a visionary leader who can translate complex requirements into scalable solutions fostering a culture of excellence in addition to driving overall growth of the Salesforce practice through a combination of business development, talent management, oversight of delivery work, and thought leadership.

Responsibilities

Strategic Leadership:

•Develop and execute comprehensive MarTech strategies aligned with the organization's overall business objectives.

•Identify, evaluate, and select the most suitable MarTech tools and platforms to support marketing goals.

•Oversee the integration and optimization of MarTech stack, particularly Salesforce Marketing Cloud, to ensure seamless data flow and efficient operations.

•Experience leading procurements (RFPs and RFIs), client interactions with senior stakeholders across markets and partners.

•Serve as a trusted advisor for large, complex deliveries; drive conversations with our customer's technical staff and business stakeholders armed with best practices.

•Develop or support SFMC Architecture best practices supporting client development through delivery of best practices, delivery templates, and solution papers.

Technical Expertise:

•Possess a deep understanding of Salesforce Marketing Cloud, including its core functionalities, automation capabilities, and integration points.

•Have a strong grasp of data architecture, data modeling, and data integration techniques.

•Stay up-to-date with the latest MarTech trends and emerging technologies, and proactively identify opportunities for innovation.

•Manage customer expectations and negotiate solutions to complex Salesforce Marketing Cloud problems with both the customer and third-party partners.

Team Leadership:

•Lead and mentor a team of MarTech specialists, fostering a culture of innovation and continuous improvement.

•Collaborate closely with sales, and delivery teams to ensure alignment and effective communication.

•Provide strategic direction for SFMC initiatives enhancing customer engagement and marketing effectiveness.

•Help define and manage the career development plans and program for technical resources to progress from solution / technical architects through enterprise architecture.

Project Management:

•Manage complex MarTech projects, including implementation, migration, and optimization initiatives.

Data Analysis and Insights:

•Leverage data analytics to measure the performance of MarTech stacks and identify areas for improvement.

•Provide actionable insights to optimize marketing campaigns and drive business growth.

Qualifications

•20+ Years overall experience with over 10+ years in Salesforce in cross Salesforce products

•At least 5 years experience in SFMC driving SFMC and Salesforce architect

•At least 1 year experience in AI, Einstein, Data Cloud

•Salesforce Certified Technical Architect, Salesforce Marketing Cloud Architect, Salesforce Data Cloud consultant and Salesforce AI specialist

lobal Most Admired Companies for 2022.

EDUCATION:

• Management/ Business/ Economics; master’s degree is preferred.

Job Summary

As a Chief Architect with extensive experience in SFDC Customization SFDC Development & Customization and SFDC Exact Target you will play a pivotal role in shaping the technical landscape of our organization. With a strong background in Analytics and Data Management you will drive innovation and ensure the alignment of our technology strategy with business goals. This role demands a visionary leader who can translate complex requirements into scalable solutions fostering a culture of excel

Responsibilities

• Lead the design and implementation of scalable and robust SFDC solutions to meet business requirements.
• Oversee the customization and development of SFDC platforms ensuring optimal performance and user experience.
• Provide strategic direction for SFDC Exact Target initiatives enhancing customer engagement and marketing effectiveness.
• Collaborate with cross-functional teams to integrate SFDC solutions with existing systems and data sources.
• Drive the adoption of best practices in SFDC customization and development ensuring high-quality deliverables.
• Ensure data integrity and security across all SFDC implementations adhering to industry standards and regulations.
• Develop and maintain comprehensive documentation for SFDC architectures processes and configurations.
• Mentor and guide junior architects and developers fostering a culture of knowledge sharing and continuous learning.
• Conduct regular reviews and assessments of SFDC solutions to identify areas for improvement and optimization.
• Stay abreast of the latest trends and advancements in SFDC technologies incorporating relevant innovations into the organizations strategy.
• Collaborate with stakeholders to define and prioritize SFDC-related projects aligning them with business objectives.
• Provide technical expertise and support during the planning and execution of SFDC projects ensuring timely delivery and quality outcomes.
• Evaluate and recommend third-party tools and applications to enhance SFDC functionalities and capabilities.

Qualifications

• Possess extensive experience in SFDC Customization SFDC Development & Customization and SFDC Exact Target.
• Demonstrate a strong background in Analytics and Data Management with a proven track record of successful implementations.
• Exhibit excellent problem-solving skills and the ability to translate complex requirements into scalable solutions.
• Showcase strong leadership and mentoring abilities with a focus on fost

Certifications Required

SALESFORCE CERTIFIED TECHNICAL ARCHITECT SALESFORCE CERTIFIED DATA ARCHITECTURE AND MANAGEMENT DESIGNER