Director Brand Marketing, Hybrid
3 weeks ago
Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts-in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.
THE IMPACT YOU CAN HAVE:
Use your passion, experience & talents to be part of something BEAUTIFUL In this role, you will be a key marketing leader envisioning and implementing marketing plans for high priority strategic initiatives in support of the Ulta Beauty business.
The Director, Brand Marketing role reports directly to the VP, Brand Strategy and is responsible for leading and activating against Ulta Beauty's strategic initiatives, including but not limited to: Ulta Beauty @ Target partnership, the Wellness Platform, the Conscious Beauty at Ulta Beauty Program, and our expansion to Mexico.
This individual must be a strong brand strategist and storyteller with experience leading high-profile partnerships that drive direct consumer response in a fast-paced, high-growth environment. This leader is a marketer who loves both the art and science and understands how to inspire and develop impactful marketing plans. The Director, Brand Marketing has an inclusive and collaborative leadership style with an entrepreneurial mindset and is excited to discover new ways to help beauty enthusiasts find, embrace and experience joy.
CORE JOB RESPONSIBILITIES:
- Lead annual marketing planning and execution across high priority business initiatives with cross-functional teams to ensure flawless activation, including strategies, tactics, budgeting, and measurement.
- Drive decisions on how the brand is positioned within various strategic platforms across marketing touchpoints to accelerate growth.
- Lead development of insight and data driven strategic plans.
- Establish and maintain productive relationships with key cross-functional partners to facilitate alignment on marketing strategies and plans.
- Keep a pulse on beauty trends, culture, new advertising strategies, and competitive activity to spark innovation in marketing efforts.
- Create measurement framework and monitor KPIs to evaluate effectiveness of marketing initiatives for continuous optimization and to inform future marketing strategies.
- Develop monthly business reports and marketing presentations for management and stakeholders.
- Manage all aspects of Ulta Beauty strategic partner relationships to bring initiatives to life and drive business results.
- Lead, inspire and develop direct reports to foster a culture of growth.
- Bachelor's degree in business, marketing, or related fields; an MBA or MA is preferred.
- 12+ years of experience in ascending marketing leadership roles in beauty or consumer products with a deep passion for the beauty industry.
- Demonstrated success leading 360 integrated campaigns across the consumer marketing funnel and delivering business impact. Must have significant experience in developing strategies for digital channels.
- Global marketing experience with exposure to the Mexican market a plus.
- Proven experience inspiring creativity and fresh ideas that effectively drove measurable results.
- Both a big picture strategic thinker, with the ability to translate quantitative and qualitative data/insights into marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action.
- Successful track record of collaborating with cross-functional teams on strategy development and execution with ability to lead through influence to gain buy-in from stakeholders.
- Exceptional written and verbal communication skills; ability to develop compelling presentation decks
- Strong talent management skills motivating and developing high-performing team with people-first leadership orientation.
- Self-motivated with experience managing through ambiguity to move planning forward with speed.
- Excellent project and budget management skills with experience managing complexity across multiple initiatives.
- Ability to work in a fast paced, collaborative environment and highly skilled in prioritization with a strong attention to detail.
- Experience managing strategic partners to bring initiatives.
#LI-DF1
ABOUT
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
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