Senior Marketing Manager

3 weeks ago

Richmond, United States Indivior Full time
TITLE:
Senior Marketing Manager

Position Title: Senior Marketing Manager

Reports To: Executive Director, Marketing

Location: Richmond, VA

Indivior is a global specialty pharmaceutical company working to help change patients' lives by developing medicines to treat substance use disorders (SUD) and serious mental illnesses. The name is the blend of the words individual and endeavor, and the tagline "Focus on you" makes the company's commitment clear. It represents and empathizes with the often-difficult journey each individual patient takes to overcome the challenges of addiction and mental illness.

Indivior is dedicated to transforming addiction from a global human crisis to a recognized and treated chronic disease. Our vision is that all patients around the world will have access to evidence-based treatment for the chronic conditions and co-occurring disorders of SUD. The Indivior logo radiates its patient-focused, holistic focus on expanding access to quality treatment for addiction worldwide. Building on its global portfolio of opioid use disorder treatments, Indivior has a pipeline of product candidates designed to both expand on its heritage in this category and potentially address other chronic conditions and co-occurring disorders of SUD, including alcohol use disorder and cannabis use disorder.

POSITION SUMMARY:

Indivior is a global pharmaceutical company working to help change patients' lives by pioneering life-transforming treatment for substance use disorders and other serious mental illnesses. We are searching for an experienced US pharmaceutical professional as Senior Marketing Manager (dependent on experience) to lead and execute impactful brand promotional initiatives for OPVEE® (nalmefene) Nasal Spray within the public interest market (departments of health, law enforcement, emergency medical services, fire departments, advocacy organizations, and corrections). The successful candidate will develop positive working relationships with key stakeholders including brand teams, sales force, market research, sales training, business analytics, legal, medical, regulatory, compliance, IT, and other teams. This role partners with creative and media agencies and consultants to successfully drive the business. This role operates in a culture of high engagement, accountability, and performance to deliver brand objectives with a patient-focused mindset.

ESSENTIAL FUNCTIONS:

The responsibilities of this job include, but are not limited to, the following:
  • Seamless pull through of strategy across target market segments
  • Tactical execution of disease state and branded campaigns. This includes but is not limited to:
    • Websites
    • Email campaigns
    • Programmatic advertising
    • Social media
    • Conferences
    • Sales materials
    • Customer relationship management platform
  • Veeva Owner responsibilities, including - creates placeholders, verifies updates from creative agency, moves materials through review
  • Lead select marketing materials through promotional review committee, managing differing opinions and priorities
  • Process purchase orders (POs), manage statements of work (SOWs) and invoices
  • Responsible for managing creative and media agency relationships including material creation, timelines, strategy, and execution
  • Strategic ownership of OPVEE conference strategy and execution
  • Responsible for managing conference vendor relationships regarding promotional material printing, warehousing, distribution, and expiration processOwns OPVEE conference logistics including approval process, registration, payment, staffing, materials, and insights, coordinating with other brands and relevant stakeholders as required
  • Works closely with sales team to understand market needs
  • Prepares materials for sales team's use (testing, deployment, optimization)
  • Assess progress of executed initiatives, utilizing key stakeholder feedback, market research, and analysis to make strategic recommendations for optimizing future performance
  • Consistently lead multiple projects and evaluate for optimal mix of tactics to deliver high-quality work product in a timely fashion
  • Ensure marketing activities are consistent with corporate governance and all regulatory, legal, compliance, and ethical guidelines
  • Provide senior management with regular updates on progress and changes in scope, schedule, and resources in development.
  • Ensure appropriate steps are taken for compliant engagement with third parties, including vetting, RFPs (where indicated), contracting, training, and billing
  • Participates in Commercial Leadership meetings as needed.


MINIMUM QUALIFICATIONS:

To be a successful Senior Marketing Manager, this individual should demonstrate the following requirements:
  • Exemplary cross functional/ team leadership and collaboration
  • Excellent project management skills
  • Excellent written and verbal communications skills
  • Experience managing external partners such as agencies, consultants, and vendors


Education:

BS/BA in marketing or business or another relevant field required.

Experience & Competencies
  • At least 4 years in a pharmaceutical sales or marketing
  • Proficient communicator (both written and verbal)
  • Experience in working in a highly regulated environment
  • Experience in conference management and logistics preferred
  • Experience working with outside vendor partners required
  • Experience with pharmaceutical Medical/Legal/Regulatory review processes preferred
  • Knowledge of applications for PRC review i.e., Veeva PromoMats preferred
  • Project and/or team management experience required
  • Ability to influence decisions across the organization required
  • Innovative mindset and approach to business challenges, with ability to work in a time and resource constrained environment
  • Appetite for learning and continuous improvement
  • MS Office Suite (PowerPoint, Excel, Word) experience required
  • Ability to work in a fast-paced environment and capable of taking initiative quickly, product launch experience helpful
  • Ability to work across time zones in a virtual and in-person environment
  • 10-15%+ domestic travel, as needed


GUIDING PRINCIPLES:

Indivior's guiding principles are the foundation for each employee's success and growth. Each employee is expected to demonstrate understanding and adherence to our guiding principles in their everyday performance.

The duties and responsibilities identified in this position description are considered essential but are not limited to only those outlined. The employee may perform other functions that may be assigned. Management retains the discretion to add or change the duties of this position at any time.

EQUAL EMPLOYMENT OPPORTUNITY

EOE/Minorities/Females/Vet/Disabled

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