Product Management Specialist III, Marketing
2 weeks ago
Job Title: Product Management Specialist III, Marketing & Sales Data
Job Location: Pittsburgh, PA 15275 - Onsite
Job Duration: 12+ Months
Shift: Shift Hours: 8 am - 5 pm (Mon - Fri).
Pay range: $45 - $70/hr. on W2
Job Description:
Client Impactful Work:
· Client is seeking a highly motivated and detailed individual to serve as Product Manager Specialist III, Marketing & Sales Data.
· The position will coordinate the development of the data roadmap including the identification, collection, and unification of Marketing and Sales data for use across marketing technology products.
· You will work cross-functionally with Digital Marketing, Sales, and Data Science to identify data needs, define requirements and leverage data systems to drive efficiency and revenue.
· This role will also lead all aspects of global data privacy compliance for the Digital Marketing and Sales enterprise.
· The ideal candidate will possess a combination of business and technical skills they will apply as part of the team to achieve the role's objectives.
A day in the life:
· Strategic Leadership and Planning -- Leads project discovery, requirements definition, and metrics analysis, and works with IT and business teams to facilitate the development of new capabilities in Data Management.
· Develop the product and feature roadmap for data use in Marketing and Sales solutions.
· Data Collection – Identifies, collects and on-boards 1st party, 2nd party and 3rd party data. Responsible for the enhancing, scaling, optimizing and adoption of product area capabilities across *** business divisions.
· Data Matching – Deploys capabilities for customer matching across various data sources.
· Customer Segmentation & Insights – Manages and evaluates new technologies for building and activating audience segments and data insights.
· Data Quality – Develops strategy for enrichment, normalization and cleansing of data.
· Data Privacy - Responsible for global data privacy compliance across Digital Marketing. Ensure data accuracy, integrity, and compliance with data privacy regulations such as GDPR and CCPA.
· Measurement - Defines metrics and dashboards for measurement and tracking of data health. Performs business and financial analysis, monitoring, and reporting. Builds cases to support new capabilities with validated revenue and profitability Products.
· Develop strategies and capabilities to use artificial intelligence and machine learning for the management of data.
· Research competitor dynamics and capabilities, voice of the customer and customer wants/needs, and subject matter authority in the area of customer data.
· Works cross-functionally to ensure on-time and quality delivery of initiatives by balancing the business needs versus technical constraints and identifying issues and risks to drive solutions.
· Performs marketing maturity evaluations across Client businesses and regions to assess data quality and readiness for utilization of data for marketing purposes.
· Interacts with Sr. Manager/Director/Sr. Director Leadership; leads by influence, engages with cross-functional teams and supports continuous improvement.
· Coordinates among internal partners to ensure alignment of objectives with company goals.
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