Brand Manager, Creator Marketing

2 weeks ago

Menlo Park, United States Meta Full time
The Creator Marketing team seeks an experienced individual to develop and execute brand strategy to drive cultural relevance and take our brands to new heights. In this role, you will be at the helm of steering our global brands, strategically embedding the brands in culture, bringing its value prop to life with creators and consumers through integrated marketing and breakthrough activations. You will partner with various teams to build foundations that streamline our go-to-market including a cross functional working model, marketing toolkits, providing strategic guidance for effective communications. A successful candidate will bring a blend of strategic prowess and exceptional operational rigor, with a proven ability to work with stakeholders across marketing functions, including product marketing, product growth, research & insights, data science, comms & partnerships teams.

Brand Manager, Creator Marketing Responsibilities

  • Lead the development and execution of brand strategies through global activations that drive results at each stage of the marketing funnel.
  • Work with cross-functional counterparts across partnerships, comms, research & insights, product marketing and data science to align strategy, activations, messaging and measurement.
  • Lead internationalization of marketing efforts to drive awareness and usage in key markets, taking into account regional nuance and needs of each market.
  • Develop marketing toolkits and guides to enable cross functional partners and streamline go-to-market.
  • Lead reporting of marketing initiatives to determine most efficient awareness and usage drivers, and optimize across channels.


Minimum Qualifications

  • 10+ years experience in marketing/brand building at a tech, media, entertainment company or social/media agency
  • Extensive experience leading global communication strategies and insights-led marketing plans for international brands.
  • Experience in developing brand activations across channels and tracking channel performance, implementing optimizations and introducing new innovative approaches as needed.
  • Experience navigating ambiguity, building initiatives from the ground up, demonstrating resourcefulness and cross functional rallying behind a shared vision.
  • Experience developing and deploy comprehensive marketing toolkits for cross functional teams and global markets.
  • Experience with creator culture and a history of spearheading successful creator initiatives.


Preferred Qualifications

  • Collaboration and communication skills, with experience influencing cross-functional teams
  • Experience working in a fast paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellence
  • Experience supporting or working with a large partnerships or sales organization in an enablement capacity

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