Social Media Editor

4 weeks ago


Chicago, United States WTTWChicago PBS Full time

WTTW News (Chicago PBS) isseeking a Social Media Editor to innovate, expand reach, and increase the impact of news content through development of strategy and content for social and digital news platforms. This is a management level position.

KEY RESPONSIBILITIES:

  • In collaboration with editorial, marketing, and digital colleagues, develop, refine, and execute social strategy and voice for news with the objective of achieving established metrics and audience growth goals.
  • Pitch, create, produce, schedule, distribute, and test fresh, platform-specific social content for WTTW News – including text, graphics, animations, and video.
  • Be responsive to real-time social and search patterns; report on live events on designated social platforms.
  • Create and manage audience-driven editorial and distribution calendar for social media content.
  • Develop, document, and share analytics reporting; continuously analyze social performance and make recommendations for platform and content changes and improvements.
  • Cultivate strategic external relationships with the goal of deploying a push-pull strategy to promote WTTW News content.
  • Develop, follow, and share newsroom social media workflow, guidelines, and best practices.
  • Supervise WTTW News social staff.
  • Perform other digital production and website management duties for news as assigned.

SKILLS/QUALIFICATIONS:

  • Demonstrated experience leading or working at a high level on a metrics-driven social media team
  • Expert proficiency in organic and paid social media content production, distribution, algorithms, and analytics with a track record of driving growth for branded accounts
  • Ability to work independently, proactively, and persistently in a high post volume work environment
  • Ability to collaborate with content creators across broadcast and digital
  • Ability to juggle multiple projects and priorities
  • Exceptional attention to detail and accuracy; excellent organizational and planning skills
  • Excellent writing, editing, and fact checking skills
  • Strong interest in Chicago news
  • Understanding of journalistic ethics and procedure as well as an understanding of public media

EXPERIENCE:

  • 5+ experience managing and creating content for news or branded social media accounts
  • High level image and video editing proficiency utilizing Adobe Creative Suite including Photoshop, Premiere, and After Effects.
  • Expert knowledge of social analytics gathering, analysis, and reporting using common tools including Sprout Social, Google Analytics, and CrowdTangle
  • Work experience with a news organization is preferred

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