Marketing Manager

5 days ago

Research Triangle Park, United States WIRB - Copernicus Group Full time
ABOUT WCG: WCG's clinical solutions are built on a foundation of best-in-class clinical services companies. We deliver transformational solutions that stimulate growth, foster compliance, and maximize efficiency for those performing clinical trials. WCG is proud to serve individuals on the frontlines of science and medicine, and the organizations striving to develop new products and therapies to improve the quality of human health. It is our role to empower them to accelerate advancement, while ensuring the risks of progress never outweigh the value of human life.
WHY WE LOVE WCG: At WCG, our employees are our most valuable asset and as with all our assets, we invest in them with an eye toward future success. We provide each eligible employee with a comprehensive set of benefits designed to protect their personal and financial health and to help them make the most of their future.
  • Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
  • Employee Assistance Programs and additional work/life resources
  • Referral Bonuses and Tuition Reimbursement
  • Paid time off including holidays, vacation, and sick time
  • Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement
Expected annual base salary range: $62,460 to $97,000
GPS Level: P3
JOB SUMMARY:The Marketing Manager responsible for providing skilled and responsible support of the development and implementation of the solutions marketing strategy to drive lead generation, strengthen brand awareness, and optimize go-to-market efforts for WCG. This role will handle the development, management, and implementation of an integrated multi-channel marketing plan, which includes messaging/positioning, event planning, collateral development, and reporting.
EDUCATION REQUIREMENTS:
  • BS/BA in Marketing or Business-related field required or the equivalent combination of education, skills, and experience to perform the job.
QUALIFICATIONS/EXPERIENCE:
  • Minimum of five (5) years' work experience in a similar role required (e.g., marketing, product management, communications)
  • CRO/pharma/biotech experience preferred
  • Demonstrated ability to create effective and measurable marketing campaigns
  • Demonstrated strong problem solving and analytical skills required
  • Demonstrated proficiency with Microsoft Office, Word Press and Adobe Design Suite
  • Must be self-motivated, with the ability to manage multiple projects concurrently and achieve measurable results
  • Demonstrated writing skills and verbal communication skills, with an ability to adapt communication style to the targeted audience will be required
  • Strong interpersonal skills required, such as listening objectively and handling details of a highly confidential and critical nature
  • Detail-oriented
  • HTML skills and CSS skills preferred
  • Knowledge of SEO and Google Analytics required
  • Experience creating and editing videos a plus
  • Salesforce.com and Marketo experience a plus
ESSENTIAL DUTIES/RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required.
  • Drives the development and implementation of marketing campaigns that meet business objectives, drive lead generation, and increase brand awareness
  • Creates and directs the publication of all marketing material in-line with marketing plans
  • Collaborates cross-functionally with business leaders, subject matter experts, and other key stakeholders as appropriate to enable the development of marketing materials
  • Assists with the planning and execution of the company's participation in industry tradeshows and conferences, as well as the planning of company hosted marketing events, such as receptions, meetings, and ad hoc client events
  • Maintains brand standards and ensure compliance across all marketing and communications channels.
  • Provides leadership in the management, preparation, and execution of Requests for Information (RFIs) and Requests for Proposals (RFPs) to support the company's robust Sales initiatives
  • Maintains weekly, monthly, and quarterly metrics and dashboards, tracking Marketing activities and results
  • Compiles a variety of letters, reports, presentations and/or spreadsheets on a myriad of subjects as required by the Marketing and Sales departments
  • Supports the development and monitoring of the company's marketing budget for solutions marketing
  • Works closely with in house design team and/or design agencies in preparation for new product launches
  • Maintains effective internal communications to ensure that all relevant company functions are kept informed and aligned with marketing objectives
  • Analyzes potential strategic partner relationships for company marketing
  • Maintain working knowledge of competitive landscape to inform marketing strategy and devise counterstrategies to competitors.
  • Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.
SUPERVISORY RESPONSIBILITIES: None
TRAVEL REQUIREMENTS: 5% - 10%
Physical and Sensory Requirements: The physical and sensory requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be offered to individuals with disabilities to assist in performing the essential functions of the position. Work activities involve light to moderate physical effort (for example, sitting in one place for extended periods of time, standing, walking, bending, lifting lightweight objects, intermittent to sustained periods of keyboarding). Majority of time is spent in a seated position with frequent opportunity to move about at will. Activities require a variety of easy muscle movements. Work activities involve a frequent need to concentrate on a variety of sensory inputs for moderate to lengthy durations at a time requiring diligence and attention to interpret effectively. There will be a need to attend to single or simultaneous tasks where accuracy of details is important. The need for detailed and precise work is high. Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Position Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms.
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