Product Marketing Manager

3 weeks ago

Irving, United States Bbb Industries, Llc Full time
BBB Industries Summary
  • At BBB we bring sustainable manufacturing to life. Our employees help to develop products and services that enable our customers to achieve business success. "We have been operating in the circular economy since we were founded in 1987. We are a sustainable company by virtue of what we do - extend and improve the useful life of critical automotive parts." - Duncan Gillis, CEO. BBB is a carbon neutral company, offsetting approximately 100,000 metric tons of carbon emissions annually. We do this through a circular process that receives used parts and sustainably manufactures them to like-new quality, or better, and ships them to customers in return for more used parts. From delivering forward-focused, sustainable solutions to the auto parts industry, industrial and agricultural, recycled solar panels and EV batteries, we aspire to build and maintain market-leading businesses. To enable this outcome, BBB's employees are all dedicated to our mission, purpose, and values of operating ethically and contributing to our communities in a positive way.

Position Summary

We are seeking a highly skilled and motivated Product Marketing Manager with a strong focus on strategic marketing to join our dynamic team. As a Strategic Product Marketing Manager, you will be responsible for driving the success of our strategy and our e-mobility and solar products through strategic planning, positioning, and go-to-market strategies. You will collaborate with cross-functional teams, including product management, sales, sustainability, corporate communications, and marketing, to develop and tactically execute effective marketing strategies that align with the company's overall goals and objectives.

  • Strategic Planning: Analyzing data and identifying trends that can be used to create effective strategies. Develop and implement comprehensive product marketing strategies that align with the company's overall business objectives. Conduct market research and analysis to identify market trends, customer needs, and competitive landscape. Leverage this information to drive strategic decision-making and influence product development plans.
  • Positioning and Messaging: Develop compelling product positioning and messaging that differentiates our products in the market. Clearly articulate the value proposition, key features, and benefits of our products to target audiences. Collaborate with the creative team to create impactful marketing collateral and content that effectively communicates the value of our products.
  • Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches, feature releases, and market expansions. Define target segments and create tailored marketing strategies to reach and engage these audiences. Collaborate with cross-functional teams to ensure successful product launches and seamless execution of marketing campaigns.
  • Competitive Analysis: Conduct thorough competitive analysis to identify strengths, weaknesses, opportunities, and threats. Monitor market trends and assess competitive landscape to inform strategic marketing decisions. Provide actionable insights to stakeholders on market positioning, and product enhancements based on competitive intelligence.
  • Sales Enablement: Collaborate closely with the sales team to develop sales enablement tools, including sales collateral, presentations, and training materials. Ensure the sales team is equipped with the necessary knowledge and resources to effectively position and sell our products. Provide ongoing support and guidance to sales representatives regarding product features, benefits, and competitive positioning.
  • Marketing Performance Analysis: Track and analyze key marketing metrics, such as product adoption, customer acquisition, and campaign effectiveness. Use data-driven insights to optimize marketing strategies, improve customer engagement, and drive revenue growth. Provide regular reports and presentations to senior management on marketing performance and ROI.
  • Keeps knowledge current on automotive, industrial, and solar, and EV landscape to help the company and their business customers understand their options.

Minimum qualifications
  • Bachelor's degree in marketing, business, or a related field (MBA preferred).
  • Proven experience in product marketing, strategic marketing, or related roles.
  • Strong analytical and strategic thinking skills with the ability to translate market insights into actionable marketing strategies.
  • Excellent communication and presentation skills, with the ability to convey complex concepts in a clear and concise manner.
  • Demonstrated ability to work collaboratively and effectively with cross-functional teams.

Personal Attributes
  • Experience in developing and executing go-to-market plans for new products or features.
  • Experience with EV technology, energy, or automotive products and services.
  • Knowledge of marketing automation such as Oracle Eloqua and CRM tools is a plus.
  • Automotive aftermarket, industrial, renewable energy, and sustainable manufacturing experience desirable.

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