Principal- Product Marketing

2 weeks ago

Irving, United States CoreLogic Full time

Job Summary Join the team that powers the global real estate economy - CoreLogic is an innovative, future focused company whose vision is to deliver unique property-level insights that power the global real estate economy. We are a company with more than 5,000 employees globally serving the financial services and insurance industries. We are evolving at a rapid pace and the clients we serve are challenged from every direction, which means we are growing and innovating to help drive their success. Working together, and differentiated by our superior data, analytics and data-enabled solutions, we empower our clients to make smarter business decisions through data-driven insights. We take initiative, are fully accountable, build respect and trust, make transparency a must—and engage, include and collaborate at every turn. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees. What You'll Be Doing: CoreLogic is looking for a collaborative and engaging Product Marketing Manager that will be responsible for developing successful product marketing and positioning strategies. In this role, you are the driving force behind taking our products to market by presenting them in ways that will strengthen our brand and boost sales. An ideal candidate is a creative and quantitative thinker that is familiar with various product marketing techniques, like email campaigns and pricing strategies. Develop a deep understanding of our Borrower & Loan products and solutions and help define GTM strategy to drive revenue. Drive sales enablement across solutions; translate technical details into benefits for the user. Support lead generation by defining and executing a successful product marketing strategy. Follow and analyze market trends to position products. Develop product marketing strategies (pricing, advertising, product launching). Craft compelling messages across marketing channels (landing pages, ad campaigns). Work with various teams (design, customer relations, product, sales) to implement strategies. Test marketing product features, releases, and ad copy. Evaluate projects using relevant KPIs and feedback from existing and prospective customers. What’s in it For You: Large (~$1.7B+ revenue) formerly public information services and data business Durable cash flow and profitability regardless of changes in macroeconomic conditions Company certified as "A Great Place to Work." Hybrid working model- 1 day in the office a week for “moments that matter” and the rest of the time can be remote. Competitive compensation and benefits Career path for continued professional growth. Working with leaders that care about your professional growth Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees. Job Qualifications Education Bachelor Degree in Business, Marketing or related field, or equivalent work experience Graduate Degree in Business, Marketing or related field is preferred Certification in the Pragmatic Marketing Framework is preferred Experience 10+ years’ experience in Product Marketing Proven ability to lead with strategy and translate into execution. Strong track record of leading, building, and inspiring high-performing teams. Ability to turn product innovations into clear and engaging narratives as well as strong value propositions that sell. Self-starter with strong initiative and drive. Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment. CoreLogic's Diversity Commitment: CoreLogic is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package.

We are better together when we support and recognize our differences. EOE AA M/F/Veteran/Disability: CoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace.

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