Analyst - Marketing Analytics - Corporate

2 weeks ago

Las Vegas, United States MGM Resorts International Full time

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Analyst, Marketing Analytics, collaborates with the team to analyze the performance of marketing efforts across MGM's database and direct marketing in support of acquisition, retention and reactivation of marketing campaigns with a focus on competitive market analytics, engagement trends, booking behaviors, campaign effectiveness, and more for MGM Resorts' portfolio. The Analyst will provide actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance. This individual will support a world-class Marketing Analytics team and help define its required technology and toolset. As part of our team, you'll work with professionals at our portfolio of casino resorts across North America - as well as those in the corporate executive level - to implement analytics initiatives that move the business forward.

THE DAY TO DAY:

  • Analyzes complex data sets and extracts key insights using various economic, financial, customer, and marketing methodologies.

  • Synthesizes data, insights, and consumer research to create presentations that make fact-based recommendations.

  • Collaborates with the Marketing Analytics team to communicate recommended approaches to senior leaders and anticipate the future needs of our customers.

  • Builds event proformas and conducts post-analysis for casino events, promotions, and shows.

  • Performs ongoing analysis of segment and offer performance.

  • Prepares for and participates in monthly marketing reviews with property and Marketing COE teams.

  • Visits properties regularly and participates in marketing strategy meetings.

  • Identifies business requirements and collaborates with the Enterprise Reporting team in the pass-off of requirements for execution and BI / IT development.

  • Develops analytics capabilities across aligned functional areas and properties.

  • Reviews findings with and makes recommendations to the EA leadership and business partners.

  • Balances new insight against current projects and continually seeks innovation through ongoing networking and research efforts.

THE IDEAL CANDIDATE:

  • Bachelor's degree or equivalent experience.

  • At least (1) one year of experience in Marketing Analytics with experience in driving business performance through operational insights and analytics.

  • Intermediate proficiency with Microsoft Excel.

CERTIFICATIONS, LICENSES, REGISTRATIONS:

  • Gaming license(s) in applicable jurisdictions

  • Proof of eligibility to work in the United States

THE PERKS & BENEFITS:

  • Wellness incentive programs to help you stay healthy physically and mentally
  • Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
  • Professional and personal development through programs and networking opportunities

Are you ready to JOIN THE SHOW? Apply today

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