Senior Product Manager, U.S. Managed Care Marketing
3 weeks ago
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The Opportunity This position works out of our Alameda, CA location in the Diabetes Care division. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.As the Senior Product Manager, U.S. Managed Care Marketing you will develop and lead the strategy and execution of the FRM (field reimbursement management) program at Abbott Diabetes Care. Addressing patient affordability and access is a critical need in the evolving managed care landscape. You will work cross-functionally with sales, marketing, regulatory and government teams to bring reimbursement support to HCP offices. You will be engaged in the customer strategy, planning and execution (e.g. training, data tracking, and resources) to meet solve the complex reimbursement issues that our HCP offices encounter. You will be responsible for improving affordability for patients and removing friction from HCP offices for the FreeStyle Libre Brand. What You’ll Work OnLead the tactical execution and strategic planning around standing up an FRM team. Develop the launch strategy and coordinate communications and program requirements across cross-functional teams involved (HCP leadership, Consumer Access, Customer Service, vendor support and more) Coordinate operations of program with 3rd party vendor and managing to defined budgetManage marketing/advertising agencies and associated budget to ensure high quality, timely deliverablesConnect and understand payer accounts to HCP connections and gaps both regionally and nationally, identify potential channels. and execute marketing tactics targeting specific accounts. Review and utilize market research and other marketplace intelligence to ensure alignment of relevant managed care marketing plans and tacticsAssist with payer pull-through initiatives, including design and implementation of key field access tools and resourcesPartner with Business Analytics on the delivery of market insights and dashboards that inform linking reimbursement support to affordability and retention outcomes Develop insights, strategies, and tactics for reimbursement, distribution, and access to include, but not limited to coverage dashboards, access website support, payer team tools, market access account team messaging and access-related sales tools.This role may also lead and support the employer market development strategy Potentially manage one direct report to support other HCP pullthrough activitiesEnsure that all activities within the role of Sr Product Manager, U.S. Managed Care Marketing remain in compliance with all corporate, regulatory, and legal guidelinesRequired QualificationsBachelors Degree in Marketing, product management, any biological/clinical scienceswith at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience. Strong presentation & listening skills. Ability to think on their feet a plus and a strong customer-centric mentality.Preferred QualificationsBroad pharmaceutical and/or medical device experience, including experience in payer marketing, market access/managed markets. Understanding of current market access trends, Inflation Reduction Act and knowledge of consumer access programs Understanding of competitor dynamics and portfolio strategy/positioning Category experience preferred in diabetes, medical device and/or therapeutics Apply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $125,700.00 – $251,500.00. In specific locations, the pay range may vary from the range posted.Job SummaryJob number: 31082648Date posted : 2024-04-10Profession: MarketingEmployment type: Full time
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Alameda, United States Abbott Laboratories Full timeWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent...
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