Product Manager, Global Marketing
3 weeks ago
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of .Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.Our location in Santa Clara, CA, currently has an opportunity onsite for a Global Marketing Product Manager Downstream – Coronary Atherectomy and Intervention Support Devices. This position may be filled as a Product Manager or Sr. Product Manager.As the Coronary Atherectomy and Interventional Support Devices Global Product Manager, you will be responsible for defining and implementing an effective global product strategy for a recently acquired coronary atherectomy franchise and support devices. The ability and proven track record to develop new markets globally, experience in global content strategy & development and multi-channel execution, influence and motivate cross functional teammates, exercise critical thinking, decisive decision making, while having marketing experience in medical devices are keys to success in this role. Strong analytical, written, verbal, and presentation skills as well as prior global and/or country marketing experience is a must, sales experience is a plus.WHAT YOU’LL DODevelop content strategy, messaging, and sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues. Develop global sales educational/promotional pieces as appropriate: Initiate/manage/implement competitive comparisons to support business strategy as appropriate. Develop marketing plan for product lines with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks. Review and provide guidance on global pricing strategies. Develop comprehensive global channel marketing efforts and requirements in managing development of promotional media in collaboration with regional stakeholders.Lead product launches. Develop go-to market strategy and execution plans and gain alignment with leadership and internal regional stakeholders. Organize information in a logical concise manner. Create positioning to drive adoption and to differentiate the product from the competition. Achieve Global product line sales and margin by driving execution of global marketing plan, tracking actuals vs. target and other key metrics, and adjusting tactics as needed to achieve targets. Actively manage global marketing budget, dedicated to the product line. Assess product line performance in sales, margins, demand, and brand perception. Identify trends and risks, understand trends driving demand in top regions. Conduct formal market research, evaluate market research results, and recommend actions.Work with cross functional teams including regulatory, labeling, demand planning, finance, and customer service groups. Lead Life Cycle Management strategy and initiatives for the assigned portfolioBuild strong relationships with regional marketing teams internally and key customers, thought leaders, trade associations, and industry players externally.Project Management: Manages the marketing aspects of projects involving cross functional groups.EDUCATION AND EXPERIENCE YOU’LL BRINGRequiredBachelors Degree with at least 4-6 years related experience, with at least 2 years experience in marketing or product management, or MBA with 1-3 years related experience. Strong presentation & communication skills, strategic planning, experience in developing strategic and tactical marketing plans, critical thinking and analysis of market conditions.Willingness to travel within U.S. and internationallyPreferredProduct management experience in medical device and pharmaceuticals products or services preferredApply Now * Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $104,300.00 – $208,500.00. In specific locations, the pay range may vary from the range posted.Job SummaryJob number: 31069089Date posted : 2023-10-13Profession: MarketingEmployment type: Full time
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