Marketing Manager

1 week ago

Indianapolis, Indiana, United States Summa Full time

Company Overview

Located in Indianapolis, Indiana, Summa America is part of a global company with over 50 years of experience, originating from Belgium. Summa has become a worldwide leader in delivering high-quality cutting solutions. We offer a versatile range of cutting equipment, including vinyl, flatbed, and laser cutters, serving industries such as Sign & Display, Packaging, Textile, Printing, and Apparel.

Our cutting-edge technology is trusted by companies across the globe to enhance productivity and precision, and through our extensive network of resellers, we provide expert product guidance and support.

Position Overview

We are seeking a proactive and creative Marketing Manager to lead marketing projects and initiatives for Summa's North American branch. While this role does not involve direct supervision of employees, it requires strong project management skills to execute a range of marketing activities, including trade show coordination, channel marketing, public relations, content creation, and targeted email campaigns. Collaborating closely with the global Summa marketing team, this role will leverage their digital marketing expertise while also taking initiative on localized projects such as developing newsletters, creating short-form marketing assets, and managing HubSpot/CRM activities.

Additionally, the Marketing Manager will be responsible for enhancing Summa America's brand presence and creating memorable visitor experiences at our Indianapolis experience center. This position is ideal for a strategic, hands-on marketer who can balance big-picture strategy with tactical execution, ensuring cohesive marketing efforts that drive engagement and lead generation across North America.

Key Responsibilities

  • Create compelling experiences for visitors at the Indianapolis experience center, managing the full visitor journey from registration to post-visit follow-up to enhance engagement and brand perception.
  • Plan, coordinate, and manage Summa America's presence at trade shows, including logistics, booth setup, marketing materials, and post-event follow-up. Represent and promote Summa products effectively at industry events.
  • Collaborate with Summa partners to drive MDF-based co-marketing activities, such as customer events, online marketing campaigns, and sales enablement initiatives to expand market reach.
  • Design and execute targeted email campaigns to nurture leads, promote products, and re-engage inactive prospects using HubSpot and CRM tools. Develop short-copy assets, newsletters, and localized marketing materials to support digital engagement.
  • Handle PR activities, including drafting press releases, managing media relationships, and maintaining positive external communications to strengthen Summa America's brand reputation.
  • Leverage the Belgium marketing team's digital expertise while taking initiative on localized projects such as website updates, social media content, and landing page development to support regional marketing goals.
  • Utilize marketing automation tools and HubSpot to track campaign performance, analyze marketing metrics, and provide insights to optimize lead generation and engagement.
  • Work closely with sales and marketing teams to align initiatives with business objectives, ensuring a cohesive marketing strategy that supports Summa America's growth.

Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field
  • 2+ years of experience in a marketing role, preferably in a B2B environment
  • Hands-on experience with email and other digital marketing platforms (e.g., Mailchimp, )
  • Strong understanding of SEO best practices and experience in crafting SEO-optimized content
  • Experience in managing social media platforms, content creation, and targeted email campaigns
  • Analytical mindset with experience in tracking and analyzing marketing data to inform strategies
  • Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
  • Excellent written and verbal communication skills
  • Experience with trade show coordination and attendance is a plus
  • Basic knowledge of Google Analytics or other data analysis tools is an advantage

Benefits

  • Comprehensive health, dental, and vision insurance plans
  • 401(k) plan with company matching
  • Generous PTO, including vacation days, sick leave, and paid holidays.
  • Travel opportunities to attend trade shows and industry events, enhancing your exposure and experience.

Location

Indianapolis, IN

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