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Brand Director, Nutraceuticals

4 months ago

Irving, United States Biote Full time

Biote Medical is the world leader in hormone optimization and we are adding to our team We partner with providers to take a complete approach to healthier aging through patient-specific bioidentical hormone replacement therapy and the only nutraceutical line created specifically to support hormone health.


We are currently looking for a Brand Director, Nutraceuticals to join our team, based out of our Irving, TX HQ.


Summary


The Brand Director of Nutraceuticals will be responsible for managing product life-cycle and new product development that will contribute to the company’s profitability and strategic vision. The position will require a blend of strategic thinking, analytical skills, and organizational influence. Translate complex analytical tasks into actionable insights and easily consumable outputs. Key success factors in this role include strong product and project management skills, attention to detail, financial acumen, self-starter attitude, sense of urgency, practicality, agility, collaboration, communication, and data-driven decision making.


As the Brand Director, Nutraceuticals, you will:


  • Develop a comprehensive strategy to drive sales and profitability of the nutraceutical portfolio, including managing the full lifecycle of products within the portfolio, while utilizing data analytics to guide decision-making.
  • Create Nutraceutical campaigns to highlight key product values for field sales success.
  • Interface with clinical to translate key finding to approves sales copy
  • Prepare and distribute performance reports and use data analytics to ensure sales and profit objectives are accomplished and identify trends, forecast future sales, and recommend corrective actions as needed.
  • Drive and champion data fluency through the creation of standardized metrics, intuitive dashboards, and compelling business insights.
  • Monitor and evaluate the competitive landscape using market research and data analytics to identify white space opportunities or points of differentiation. Attends key industry trade shows, including Expo West and Supply Side West.
  • Translate patient insights and competitive intelligence into the development of an innovation pipeline, in cooperation with R&D and Supply Chain to provide a full line of differentiated products, each meeting target patient needs and offering the highest competitive value. Leverages analytics to prioritize projects and optimize resource allocation.
  • Work with the Executive Team to identify and prioritize product initiatives using data-driven insights. Acts as liaison with all other corporate functions to ensure business initiatives receive necessary focus
  • Partner with other departments on product go-to-market strategy.
  • Monitor online pricing to ensure Minimum Advertising Pricing (MAP) is being maintained by the network, using data analytics tools to track pricing trends and identify potential issues.
  • Other duties as assigned.


As the Brand Director, Nutraceuticals, your background should include:


  • Must have experience in dietary supplements, or related healthcare and ecommerce space.
  • Bachelor’s degree (MBA preferred, or a degree in a related field with a strong analytical focus).
  • Experience with Amazon Marketplace is preferred.
  • Minimum 7+ years experience in product marketing or ecommerce.
  • Strong verbal, written and presentation communication skills.
  • Ability to parse data that can drive actionable insights and decisions.
  • Ability to influence cross-functional teams.
  • Significant experience in Product or Brand Management, with a strong emphasis on data analytics and insights.
  • Demonstrated success launching commercially successful products, using data-driven strategies.


Company Perks:


  • Medical, Dental & Vision Insurance, Virtual Visits/Telemedicine
  • Company Paid Life and AD&D Insurance
  • 15 days of Paid Time Off and Company Holidays
  • 401k with a 3% employer contribution
  • Other excellent health and wellness benefits in line with our business


If you're interested in this awesome opportunity, please apply today