Associate Athletic Director, Sales

Associate Athletic Director for Sales & Fanbase GrowthThe Associate Athletic Director for Sales & Fanbase Growth drives ticket revenue for Wake Forest Athletics, primarily for football and men's basketball, through strategic marketing and sales planning. Responsibilities include pricing, renewals, new business development, premium seating management, group sales growth, ticket-holder communications, budget oversight, staff supervision, data analytics, and collaboration with stakeholders and fan engagement partners. This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.Essential Functions:Develop and implement comprehensive season ticket and single game ticket marketing and sales plans for all ticketed sports, with an emphasis on football and men's basketball, including pricing strategies, renewals, and new business development including alumni, parents, faculty and staff, local businesses, and Triad-region general public.Manage all premium season and single game sales inventory including suites and clubs and innovate inventory opportunities and revenue growth strategies.Develop and implement a framework for the successful growth pattern of new large group ticket sales initiatives.Manage the advertising budget and planning, including paid, trade and owned media assets and, in partnership with athletics communications and creative and university marketing and communications, develop all ticket sales creative collateral assets.Supervision of outbound ticket sales staff, ticket services staff (including revenue tracking and reporting), fan data and analytics strategies (including fan survey collection and reporting), and integrated digital marketing.Lead development of ticket-holder communications strategies including sales timelines and distribution of important event information.Ensure strong financial controls and procedures for all ticket operations sales, payment collections, and revenue deposits and reporting.Partner with athletics development, campus foundation, and other key stakeholders for alumni and donor communications including annual seat rights program, priority ticket and parking access, special events (i.e., Homecoming, Family Weekend, postseason, etc.).Liaison to fan engagement partners, i.e. RevelXP, Paciolan, Tickets 4 Less, etc.Perform other duties as assignedRequired Education, Knowledge, Skills, Abilities:Bachelor's Degree5+ years of full-time experience in ticket sales in college athletics or professional sportsPreferred Education, Knowledge, Skills, Abilities:Power 4 experienceAccountabilities:Assistant Athletic Director for Ticket Sales & Fan DevelopmentAssistant Athletic Director for Analytics & DevelopmentAssistant Athletic Director for Digital & Integrated MarketingAssistant Athletic Director for Ticket OperationsTime Type Requirement: Full timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.Equal Opportunity Statement:The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.Accommodations for Applicants:If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.