Senior Product Marketing Engineer

3 weeks ago

Plano, United States Iontra Inc Full time
Description

Job Title: Senior Product Marketing Engineer

Location: Centennial, CO or Dallas, TX (hybrid)

Company Overview:

Iontra is a Denver, Colorado-based technology company revolutionizing the electrification movement by creating innovative charge-control solutions. We are reinventing the way batteries are charged to unlock their untapped performance. To us, batteries are more than just power sources. They’re the enablers of innovation and key to accelerating electrification adoption, and we’re proud to be leading the charge. Our third-party validated charge-control solution improves battery performance metrics, such as charge speed and cycle life, by 2x to 4x, no matter the size or complexity of the product.

Role Summary:

In this role you will spearhead all marketing efforts for their assigned product(s). The right candidate must understand the consumer electronics market and challenges, and must succinctly develop messaging/explain how their product helps solve customer problems. You should be able to develop a clear understanding of Iontra’s products and technology, as well as the ability to demonstrate how Iontra’s offerings. Through close collaborations with product developers and product owners, you must be able to shape effective product messaging and write technical marketing content. Your responsibilities will include establishing the needs of the market, product roadmaps, product messaging, and ecosystem needs. In addition, you will be responsible for developing product launch and promotion plans.

You should be knowledgeable about competing products and should be able to communicate technical features and differentiators to non-technical clients. You should be capable of working closely in a cross functional environment to communicate and deliver on market and product growth requirements. Ability to think outside the box and being creative is key.

Salary Range: $130k - $160k (salary is based on education, experience, skillset, and market value).

What You’ll Be Doing:

  • Generate consumer awareness, trial and conversion to meet Iontra’s revenue forecast for branded consumer products
  • Develop/disseminate product messaging/value proposition/competitive positioning
  • Whole product launch
  • Tactical pricing execution aligned with overall pricing strategy
  • Product collateral & website/online strategy
  • Online content & findability strategy
  • Promotional strategy & execution (email, social media, partner/ecosystem, tech articles/white papers, event participation etc)
  • Trade show/event strategy
  • Sales support/tools & training
  • Key market warboard
  • Technical articles & blog strategy, content generation
  • Ecosystem roadmap and strategy

You’ll Need These Qualifications:

  • A bachelor’s degree in electrical, electronics engineering or computer science
  • A minimum of 5 years of product marketing experience at a consumer electronics product company with demonstrated market plan development experience including social media
  • In lieu of degree, additional years of experience may suffice
  • Successful product launch experience with consumer electronics products
  • Demonstrated Technical knowledge and understanding of how products work
  • Strong interpersonal and communication skills
  • Knowledge of sales promotion techniques
  • Willingness to travel including internationally
  • Consumer market experience
  • Technical product experience

Desired Qualifications:

  • MBA preferred

Benefits:

  • Health Care Plan (Medical, Dental & Vision)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Short Term & Long-Term Disability
  • Paid Time Off (Vacation, Sick & Holidays)
  • 401(k) Retirement Plan plus company match
  • Company Shares Plan

You’ll love this job if you:

  • Are driven to be part of a team doing big things to help our planet
  • Aspire to work with a successful veteran startup management team
  • Are a self-starter and always find ways to get your work done and help team members
  • Are an organized, detail-oriented person being very good at time management
  • Are determined and resilient to keep things moving forward at a startup pace
  • Are assertive and able to influence and partner with the team to get things done
  • Enjoy new challenges and change

Iontra has an equal employment opportunity (EEO) policy that provides that no applicant or staff member will be discriminated against on the basis of gender, race, color, age, religion, marital status, pregnancy, veteran status, national origin, disability, or sexual orientation.

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