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Director of International Marketing
4 weeks ago
Director Of International MarketingFull time remote position open only for UK or Europe. Position: Director of International Marketing Type of contract: Independent contractor Working Hours: MFWork from any corner of the world and be a part of the #remoteworkrevolutionAbout The CompanyA fast-growing U.S.-based brand is expanding its global footprint and seeking a strategic, culturally fluent Director of International Marketing to lead its entry and growth across European markets. The company's mission is to ensure its world-class campaigns resonate globally with the same impact they achieve domestically, through smart localization and tailored performance strategies.Scope Of The RoleYou'll be responsible for adapting, localizing, and scaling the company's U.S. marketing campaigns for international markets, starting with Europe. This role blends strategy, execution, and cross-functional collaboration in a fast-moving environment where precision and cultural understanding are key.Duties And Responsibilities:Drive International Growth: Develop and execute localized marketing strategies to expand brand awareness and sales in key European regions.Localization & Translation: Oversee adaptation of creative, copy, and campaigns so they feel native and authentic to each local audience.Performance Optimization: Partner with the U.S. paid media team to tailor ads, targeting, and creative for European audiences; track and report ROI by region.Email & Retention Marketing: Collaborate with the lifecycle team to adapt communications by region for timing, tone, and compliance.Cross-Functional Collaboration: Align global and regional teams to ensure consistency in brand and performance priorities.Analytics & Insights: Measure campaign results, identify areas for improvement, and implement learnings swiftly.Scalability: Identify operational or tool gaps that limit international growth and propose efficient solutions.
