Marketing and Communications Specialist, PSAA

Marketing And Communications SpecialistPenn State is currently seeking a Marketing and Communications Specialist in supporting Penn State Alumni Association (PSAA). As a member of the Division of Development and Alumni Relations, you can play an integral role in Penn State's future and contribute to one of the most successful fundraising and alumni relations operations in the country. Reporting to the Associate Director of Membership Marketing and working closely with Penn State Alumni Association as well as other partners, this Marketing and Communications Specialist will:Play a key role in executing marketing strategies that connect alumni to the University and to each other, provide valued services to members, and support the University's mission of teaching, research and service.Articulate Penn State's needs, ambitions, and values through excellent informal and formal communications.Collaborate with teams on storytelling efforts, solicitation campaigns and event promotion.Create digital and video content to support marketing and awareness campaigns, including social media, email, and web content.Shoot, edit and produce video content in collaboration with other Alumni Association team members including writers, graphic designers, and others.Write and edit content for programs and initiatives, including scripts, press releases, email content, social media posts, web content and advertisements.Use the association's communication platforms to implement email campaigns and engagement programs that motivate action.Gather and report on campaign metrics and relevant analytics.Review draft marketing materials for compliance with university branding and editorial guidelines.Work with external vendors for printing, video production, photography and other needs.The successful candidate will have:Ability to use Microsoft Office/Office 365 and Adobe applications (Premiere, Photoshop), as well as basic photography and video skills.Exemplary interpersonal and communication skills.The ability to create and maintain an inclusive and respectful environment for all students and colleagues.Understand how to produce content for different audiences and be able to work on cross-functional, fast-paced teams with multiple deadlines, stakeholders and complexity.Experience developing action-oriented marketing content.Working knowledge of web-based marketing platforms (Salesforce Marketing Cloud, Marketo, Mailchimp, etc.) and project management software.A proven ability to self-motivate and work both independently and as part of a team.A commitment to professional development, learning, and being mentored.DDAR is supportive of flexible work arrangements when aligned with the ability to meet the needs of the unit and the essential duties of the position. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.Minimum Education, Work Experience & Required Certifications:Bachelor's Degree1+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications: NonePenn State's Division of Development and Alumni Relations (DDAR) includes more than 500 professionals engaging a community of more than 800,000 alumni who believe in the power of giving back. Learn more about us at raise.psu.edu and explore the success of our most recent campaign at greaterpennstate.psu.edu.Building a Career and a Life at Penn StateAcross all campuses and an online World Campus, our 100,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom-it's the positive impact made on communities across the globe. Penn State consistently ranks among the top academic and research universities in the world.This position is based at the University Park campus, located in State College, Pennsylvania. State College is ranked among the lowest-stress and safest small cities in the country, with excellent public schools, beautiful parks and other natural assets, and a broad range of cultural and athletic events and venues.Employment with the University will require successful completion of background check(s) in accordance with University policies. Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.The salary range for this position, including all possible grades, is $46,400.00 - $67,300.00. Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as