Career Opportunities: Sr Paid Media Manager

Paid Digital Media ManagerOversee the strategy, execution, and optimization of paid digital media campaigns across platforms (Google Ads, Meta, LinkedIn, programmatic, etc.) to drive awareness, engagement, and conversions.This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.Essential Duties & ResponsibilitiesDevelop and lead paid digital media strategies across platforms (Search, Display, Paid Social, Programmatic, Content Syndication etc.)Develop and lead multiple concurrent digital marketing strategies across several Freeman brands, optimizing audience targeting to reduce overlap and ensure brand distinctionManage multi-million dollar ad budgets with clear ROI targetsPartner with analytics to track KPIs, report on campaign performance and measure success of channel mixLead performance analysis, A/B testing, and digital optimization effortsCollaborate with audience marketing team to understand customer segmentation, new/optimizing segmentations and defining best channels to target (including new channels, platforms & tactics).Collaborate with creative, content, and web teams to develop high-performing ad assetsOversee external media agenciesStay up to date on media trends and platform algorithm changesPresent campaign performance to stakeholders with strategic insightsLeverage latest AI tools to test, optimize and scale digital campaignsStay up to date on competitive analysis, competitor digital strategies and digital gapsProvide reporting insights and guide the team on what's resonating, continuously refining strategy and spend based on performanceDelivers high-level presentations and reports to executive and senior leadership, and is the SME for digital marketing best practices, strategy and executionEducation & ExperienceBachelor's degree from a 4 year accredited college or university with a concentration in Marketing, Business, or related field is required11+ years experience in digital marketing with a focus on paid mediaProven track record of implementing and optimizing successful digital campaignsStrong strategic thinking and analytical skills, with the ability to interpret data and make data-driven decisions.Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.Deep expertise of platforms: Google ads, Meta Business Manager, LinkedIn Ads, Display ad tools (Terminus)Strong understanding of attribution models, UTMs and media trackingExperience with A/B testing and optimization frameworkAnalytical skills and experience with GA4, Looker Studio, etcUnderstanding of Salesforce impacts and lead conversion reportingAgency or in-house experience managing large-scale campaigns running at same timeExcellent communication, time management and stakeholder management skillsWhat We OfferFreeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.Medical, Dental, Vision InsuranceTuition ReimbursementPaid Parental LeaveLife, Accident and DisabilityRetirement with Company MatchPaid Time OffDiversity CommitmentAt Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.#LI-Hybrid