Paid Media Marketing Lead

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow. While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to ’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at .The Paid Media Marketing Lead has a critical role in helping Texas Capital achieve its consumer and business-to-business goals. This role will own the firm’s overall paid media strategy and execution and monitoring of the Texas Capital and Bask Bank media calendars for the overarching brands, consumer banking (Bask Bank, Texas Capital Consumer Bank, Texas Capital Private Bank), commercial banking, ETF and Funds Management, corporate and investment banking. This person will be the key point of contact and day-to-day manager of our external media agency. They will be responsible for planning and optimizing paid media campaigns across digital and traditional platforms, as well as cultivating direct partnerships to enhance brand visibility, customer acquisition and revenue growth. The ideal candidate has experience managing budgets, analyzing campaign performance and collaborating with cross-functional teams to achieve business objectives.Responsibilities:Manage the relationship and strategy with the advertising media agency to align with company’s strategic objectives.Help optimize the overall Marketing Technology ecosystem to align current capabilities to maximize campaign effectiveness and identify optimization opportunities.Work closely with marketing stakeholders to develop strategy for integrated paid media campaigns including, but not limited to digital display, placement of native content, affiliate content, search, paid social posts, print and out of home.Establish, nurture and manage direct partnerships with media outlets, influencers and other strategic collaborators.Negotiate placements, sponsorships and co-marketing opportunities with partners to maximize reach and effectiveness.Conduct keyword research, audience targeting and competitor analysis to inform campaign strategies.Collaborate with creative, analytics and product teams to ensure cohesive messaging and consistent brand representation.Manage campaign budgets and forecast spend, establish KPIs, monitor impact and report out on return on investment of integrated marketing campaigns.Vet affiliate and third-party vendor opportunities to innovate on new go to market strategies and to reach new audiences.Remain up to date with the latest advertising and media trends to drive business initiatives now and forward looking to enhance overall effectiveness of media and advertising strategy.Qualifications:5-7 years’ experience in advertising, media, digital marketing or a related field – strong B2C background and experience with highly regulated industries preferred.Bachelor’s degree in business, marketing, or related degree.Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and familiarity with marketing technology platforms and agency management.Experience managing multi-million dollar paid media budgets across multiple brands.Demonstrated ability to collaborate with cross-functional teams.Superior communication, problem solving skills and ability to learn and adapt quickly.Experience managing or negotiating direct partnerships with media outlets and strategic collaborators.Strong analytical skills, with the ability to interpret data and provide actionable insights.Familiar with marketing automation tools and analytics platforms such as SFMC, Google Analytics, Google Tag Manager, audience segmentation tools, etc.Self-motivated and strong organizational skills.Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments.Comfortable using collaboration and CRM tools such as Asana and Salesforce.Travel Requirements: 10% (typically between corporate offices as needed)