Associate Director Strategic Customer Marketing, U.S. Diabetes Care

2 hours ago

Franklin Lakes, United States BD Full time

Associate Director Strategic Customer Marketing, U.S. Diabetes CareThe Associate Director Strategic Customer Marketing will be responsible for leading the strategy and execution of Retail Marketing for the US Diabetes Care organization. The position will work in close partnership with US Sales Leadership to ensure that short and long-term growth objectives for the Diabetes Care US Region are achieved. Working collaboratively with the US Sales Leadership, Retail Account Managers, Marketing Team, Commercial Effectiveness, Customers, Analytics Team, Legal, Regulatory, Medical and Finance, this role will be the owner and driver of strategy development, functional planning, and execution of Retail Marketing programs.Experience & Education:BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.A minimum of 15 years of relevant Marketing and Sales experience in in Pharmacy/Medical Device/OTC healthcare/ retail marketing desirableRetail Pharmacy sales operations a plusA minimum of 5 years of experience leading teams.Understanding of adjacent white space categoriesKnowledge of the Diabetes care marketKnowledge, Skills and Abilities:Deep knowledge of Retail Drug Industry Trade (Wholesalers, Retail Chains, Independents, Buying Groups), Mail Order PBMs, Institutional, IDNs, GPOs and payorsStrong ability to gain access to and nurture retail customer relationships at all levels of the customer organizationDemonstrated ability to develop and implement retail/commercial strategies to deliver results.Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.Strong strategic thinking and thought leadership capabilities to identify growth opportunities and prioritizationCreative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.Excellent presentation and communication skills for a wide variety of audiencesStrong leadership skills with an ability to set a vision, lead change and to motivate others.Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.Customer segmentation and targeting to inform prioritization and deliver relevant programsCustomer value proposition development to drive brand differentiation and customer loyaltyCreating, defining, and analyzing program data to learn and optimize programsDevelopment and execution of customer marketing plansSelling and negotiation skills both with external customers and internal stakeholdersStrong cross-functional leadership skillsExcellent verbal and written communication skillsAbility to work in matrix environmentDrive for resultsSolid business acumenWillingness and flexibility to meet travel requirements (up to 35%)All your information will be kept confidential according to EEO guidelines.

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