Search Engine Optimization Copywriter
2 weeks ago
Shipito drives global eCommerce through our fast, reliable, and efficient, package forwarding service. With customers in over 200 countries and territories, Shipito makes it easy for global consumers and businesses to shop at U.S. and international websites, and have those purchases delivered directly to their front door. Shipito saves our customers time and money via an industry-leading network of more than 20 international shipping options, in addition to business-friendly value-added services. Buy what you want, we’ll Ship-it-to you.
Responsibilities
Shipito is looking for a creative and keyword-driven content marketer to be our SEO Copywriter. You will write and produce engaging, best-in-class content that helps people all over the world discover Shipito’s international package forwarding solutions. You will work closely with the marketing team to build content roadmaps that increase organic visibility and deliver value to our target audience.
You will create content for use across various channels, including web, blog, social media, and video, to drive website visitors, signups, and new customers.
- Become the voice of Shipito, weaving strategic SEO-driven content into blog posts, articles, case studies, and website copy. Your words should inform, inspire, and convert.
- Conduct keyword research and optimize content for maximum search engine visibility. Gather feedback from Marketing and Sales to influence new keywords and topics.
- Craft compelling narratives that showcase Shipito's value propositions and resonate with target audiences.
- Track and analyze the performance of all content, making data-driven decisions to optimize for engagement and conversions.
- Stay ahead of the curve, adapting to evolving SEO trends and best practices.
- Help the marketing team craft responses to reviews, FAQs, instructions, and more.
- Drive technical SEO behind the scenes, using tools such as Google Analytics, Search Console, and Bing Webmaster to increase visibility and track performance.
Qualifications
- 2+ years of experience writing and optimizing content.
- Bachelor’s degree in English or related field preferred.
- An understanding of SEO principles and best practices, including technical implementation of keyword placement, backlinks, and schema.
- Proven track record of creating high-quality, engaging content that drives organic traffic and conversions.
- Excellent communication and collaboration skills.
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