Regional Marketing Director

4 weeks ago


Charlotte, United States Charlotte Staffing Full time

Director, National Marketing & Client ExperienceChartwells K12's goal is to make sure students leave the cafeteria happier and healthier than they came in, by serving food kids love to eat and creating custom dining programs. With more than 16,000 associates in 4,500 schools, ranging from large public institutions to small charter and private schools, Chartwells K12 is built on decades of food, education and operational experience driven by top culinary, nutrition, wellness, and sustainability talent.Job SummaryAs the Director, National Marketing & Client Experience, you are a nationally-focused marketing leader responsible for developing and implementing innovative programs that position Chartwells as the preferred partner in K-12 school dining. You drive cross-sector partnerships to expand program reach and effectiveness, leveraging industry insights and operational expertise to deliver measurable growth in client acquisition and retention.ResponsibilitiesLead the development and implementation of innovative marketing programs and concepts that position the organization as a preferred partner in K-12 school dining. Drive cross-sector partnerships to enhance program reach and effectiveness, leveraging industry insights and operational expertise to deliver measurable growth in client acquisition and retention. Oversee the coordination and execution of client-facing programs, ensuring seamless planning, delivery, and post-event analysis. Foster strong relationships with clients and stakeholders, utilizing feedback mechanisms and competitive analysis to continuously improve program outcomes and client satisfaction. Steward the organization's brand through strategic management of external industry relationships, sponsorships, and advertising opportunities. Develop and execute go-to-market strategies for effective brand positioning, collaborating with Creative Marketing and Communications teams to maximize campaign impact. Design and execute national tradeshow and internal event strategies that elevate brand presence and drive engagement with key audiences. Lead cross-functional teams in the planning and delivery of high-impact events, ensuring alignment with organizational goals and industry standards. Provide national support for projects focused on client impact, growth, and retention. Manage multiple initiatives simultaneously, applying advanced project management skills to deliver results on time and within budget. Serve as a thought leader in identifying participation trends and translating insights into actionable strategies for continued success.Preferred Qualifications7+ years of experience in marketing, or in similar roles with demonstrated ability to develop and implement programs that provide outstanding user experiences. Food service and/or K-12 experience preferred, but not required. Bachelor's degree in marketing, communications, or related field. Demonstrated ability to lead implementation and produce positive outcomes by working through teams. Creative and curious thinker able to identify emerging business and cultural trends relevant to target audiences, make decisions in changing environments, and anticipate future needs. Energetic, flexible, collaborative, and proactive; a team player who can positively and productively impact both strategic and tactical initiatives. Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior leadership, as well as clients, students, and associates. Ability to travel up to 30% as determined by business needs.Chartwells Schools is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law. Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws.



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