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Marketing Coordinator
2 weeks ago
A dedicated role to focus on the phone and direct mail specific donor journey. Including outbound calling program strategy and execution, as well as follow-up campaigns.
This position's audience segment concentration will reach potential donors/brand new to the organization, current donors showing signs of sustainer behavior, and donors who have made the sustainer commitment but not yet fulfilled their first gift.
ESSENTIAL JOB FUNCTIONS
Leadership of Campaigns
- Manage strategy and logistics of phone channel sustainer conversion efforts
- Manage creative and segmentation strategy and logistics of follow-up mail campaigns
- Project manage through issue resolution related to assigned programs
- Monitor performance reporting to identify trends as well as areas of concern and opportunities for improvement
- Track to monthly/quarterly/annual goals
- Participate in weekly meetings with call vendor liaisons to assess performance and adjust
- Manage monthly spend to budget expectations for assigned campaigns
- Forecast future spend based on past results and future focused insights
- Inventory tracking and pricing management for mail programs
- Responsible for portion of the monthly Aggregate Campaign Performance reporting
- 1-2 years experience
- Knowledge of traditional direct marketing campaigns (phone, mail)
- Strategic thinking - future focus solutioning
- Project management - able to move a project/campaign from start to finish within agreed upon timeline
- Communication - able to clearly communicate findings and recommendations in multiple channels to multiple levels
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