Freelance Copywriter

We are currently seeking a highly skilled and experienced Contract Copywriter with a strong understanding of the financial services sector. The successful candidate will be responsible for creating compelling content for a variety of channels, including B2B and B2C marketing campaigns, sales materials, email newsletters, SMS messaging, mailers, and social media ads.

Responsibilities:

• Develop and produce high-quality, informative, and engaging content for diverse marketing platforms targeting both B2B and B2C audiences.
• Work closely with the marketing and creative teams to construct sales materials and campaigns that effectively convey great opportunities for our financial services.
• Conceptualize and write results-driven email newsletters and SMS messaging, constantly striving for high customer engagement and response.
• Utilize proven techniques in direct marketing to create compelling mailers that reach the targeted audience.
• Create and curate social media content that promotes our services, enhances our brand image, and drives leads.
• Adjust the tone, style, and voice of copywriting output to cater to various target audiences while remaining consistent with the company’s brand guidelines.
• Proofread, edit, and improve content as needed while ensuring the accuracy of information provided.
• Continuously research industry trends to ensure the produced content is relevant, impactful, and competitive.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Journalism, or related field.
• Proven experience as a Copywriter in the financial services sector.
• Excellent understanding of B2B and B2C marketing.
• Superior writing, editing, and proofreading skills.
• Ability to create concise, engaging, and persuasive copy.
• Strong understanding of direct marketing strategies.
• Knowledge of online content strategy and creation.
• Experience using social media platforms for advertising and marketing.
• Ability to meet deadlines and work well under pressure.
• Strong research skills and the ability to quickly adapt to changing market trends.
• Proficient in the use of MS Office and content management systems.