Category Management Manager

1 week ago


Greenwood Village, United States Insignia International Full time

Job Posting: Manager of Category Management

Job Type: Full time

Location: Denver Tech Center (Greenwood Village, CO); in office with flexible remote work

Travel: 15%-30%

 

About Insignia International

Insignia International is a scaled, profitable manufacturer and distributor of Hispanic and Southwestern Food products with a portfolio of beloved brands like 505 Southwestern, La Tortilla Factory, and Yucatan – to name a few. Insignia is backed by the world’s largest institutional investor, BlackRock, and managed by CREO Capital Partners. As a growing company dedicated to excellence in our industry, we are seeking a talented individual to join our team as Manager of Category Management. This position currently reports to our Head of Sales Strategy. This position will have ample opportunity to grow into a broader role.


Responsibilities

o  Build Category Management capabilities for Insignia within the specific channels, retailers, and brands while growing thought leadership leading to profitable category growth for our retailer partners and Insignia

o  Collaborate with sales organization, customers, and cross-functional teams to develop category strategies aligned with business objectives, market trends and consumer insights

o  Working closely with the sales team, you will create category-centric selling stories, provide analytical support to answer business questions, and articulate and quantify the impact of category management driven decisions on the business

o  Be the expert of the assigned market, retailers, categories, and Insignia brands with a deep understating of rest of market trends that are driving marketplace growth

o  Lead efforts to analyze and optimize product assortments based on category performance, consumer preferences and competitive landscape

o  Develop and maintain best practice HQ, channel, and client-specific reporting that measures performance against strategies and objectives

o  Utilize shopper insights and data analytics to identify growth opportunities, drive category growth and enhance the overall shopping experience

o  Work closely with Sales Strategy organization to optimize and execute promotional strategies to drive category sales, increase market share and enhance brand visibility

o  Build strong relationships with internal and external stakeholders to drive corporate, brand, and category initiatives to help meet top and bottom line targets for the company

o  Implement metrics and KPIs to monitor category performance, track progress against goals and identify areas for improvement

o  Collaborate closely with sales, marketing and product development teams to align category strategies with overall business objectives and ensure seamless execution



Qualifications:


o  Bachelor's degree in Business Administration, Marketing or related field; MBA preferred

o  5+ years of experience in category management and/or business analytics within the CPG industry, with a track record of progressively increasing responsibilities

o  Deep understanding of category management principles, shopper insights and retail analytics

o  Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations

o  The ideal candidate will possess a deep understanding of consumer behavior, market trends and retail dynamics

o  A fast learner who is able to deliver on projects with a sense of urgency, and able to prioritize multiple workstreams and requests

o  Advanced experience using technical software: Circana, Nielsen, 84.51, Market 6 & Stratum

o  Knowledge of POG software (Blue Yonder, Apollo, etc.)

o  Excellent communication, negotiation and interpersonal skills

o  Advanced user of Microsoft Excel, PowerPoint and data analytics tools

o  Ability to thrive in a fast-paced, dynamic environment and drive results with a sense of urgency




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