Brand and Marketing Specialist

4 weeks ago

Meridian charter Township, United States Delta Dental of Michigan Full time

Brand And Marketing SpecialistDevelops and executes marketing and advertising initiatives that build brand awareness, support business growth, and align with organizational objectives, while ensuring consistent, compelling brand messaging across all platforms.Primary Job Responsibilities:Partners with cross-functional teams, including leadership, creative, communications, and sales, to support the planning, execution, and measurement of marketing initiatives.Assists with budget planning, tracking, and reporting; analyzes outcomes to inform future strategies.Identifies and evaluates new opportunities and channels (sponsorships, partnerships, digital, and traditional media) to expand audience reach.Collaborates with creative services and communications teams to produce high-quality marketing content, collateral, and graphics.Manages relationships with external vendors, creative agencies, and media partners.Assists with planning and maintenance of organization's digital properties, including corporate website(s).Tracks and analyzes campaign performance using tools such as Google Analytics; prepares reports and recommends optimizations.Contributes to the organization's social media strategy, including campaign development, content creation, and community engagement.Monitors market research and industry trends to inform innovative marketing approaches.Works with the sales team and maintains up-to-date knowledge of our products and services, especially as they relate to marketing messaging and consumer education.Minimum Requirements:Position requires a bachelor's degree in public relations, marketing, communications or a related field and three years of experience in marketing, public relations, corporate communications or related field. Will accept any suitable combination of education, training or experience. Position requires strong verbal and written communication and public speaking skills; excellent proofreading skills; basic knowledge of word processing, spreadsheet and presentation software; ability to multitask; ability to work as part of a team and independently; ability to present on behalf of and represent the company; and schedule and travel flexibility.The company will provide equal employment and advancement opportunity within the context of its unique business environment without regard to race, color, religion, gender, gender identity, gender expression, age, national origin, familial status, citizenship, genetic information, disability, sex, sexual orientation, marital status, pregnancy, height, weight, military status, or any other status protected under federal, state, or local law or ordinance.

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