Manager, Marketing Strategy

3 weeks ago

Dallas, United States Hearst Full time

Marketing Strategic & Planning ManagerThe Marketing Strategic & Planning Manager is a senior media strategist that will help create unique programming for the Hearst Texas Media sales team. They will work with Hearst marketing teams to design programs that leverage Hearst media assets across Texas. They will proactively provide B2B efforts to accelerate sales, cultivate relationships and garner new business. They will work with the Hearst Strategic media planning team to provide market insights, develop custom audience strategies and compelling presentations. They will also help respond to critical RFPs and sales proposals.Position Requirements include:Strong media strategy and planning skills that will bring together campaign and sponsorship opportunities across Hearst Texas marketsThe ability to tell the story by conveying the campaign vision, strategy and capabilitiesAbility to present well and comfortable leading a presentation with clients and leadershipUnderstand the nuances to strategic campaign development including the best target demographics, best time to run and which mediumsA firm grasp of digital platforms including digital media, native advertising, audience data and social mediaAbility to collaborate with sales, marketing, advertising, and product teams to facilitate a comprehensive plan.Ability to support market research to help determine desired customer profile and strategy.Analytical skills that help develop and interpret campaign insightsA creative mind to help ad campaigns stand out from the competition.A strong communicator that can convey the vision of an ad campaign to sales executives and clients.Qualifications2-3 years' experience in a fast-paced Agency, Sales and marketing organizationDirect experience working in/or alongside Sales/MarketingUnderstand the B2B sales process and the role of marketing supportProficient in Microsoft Office especially PPTHighly organized and able to shift priorities quicklyAbility to work and garner support cross-departmentallyWhat type of person would fit well?Comfortable with presenting and leading calls including with clientsKeen attention to detailExceptional communication skillsNot afraid to ask questionsCapable of meeting tight deadlinesClear team-player attitudeComfortable with rolling with the punches

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