Vice President of Marketing Performance Optimization

4 weeks ago


McKinney, United States Special Strong Corporate Full time

Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion. Compensation Total Compensation Range: $100,000–$150,000+ (Base salary combined with performance incentives tied to franchise growth, CAC/CPL efficiency, funnel performance, and systemwide revenue) High Upside: Top performers can exceed the range based on measurable growth results Flexible structure for full-time, part-time, or project-based depending on the candidate Key Responsibilities Growth Leadership Own the full growth strategy across paid media, funnels, and customer journeys Align execution across marketing, design, development, and operations Lead bi-monthly performance reviews with the leadership team Paid Media & Funnel Optimization Own Meta + Google strategy, spend allocation, and scaling Build franchise-ready funnels that reliably drive booked calls and high-quality leads Reduce CAC through continuous creative, audience, and funnel testing Tracking & Systems Own the tracking stack: Meta CAPI, GA4, CRM, Calendly, Zapier, franchise systems Solve attribution issues, pixel breaks, and data inconsistencies Ensure accurate tracking of appointments, lead quality, and follow-up effectiveness Analytics & Reporting Monitor performance across ads, content, funnels, and user flows Deliver weekly insights with clear, actionable priorities Identify trends, risks, and opportunities early to stay ahead of issues



  • McKinney, United States Special Strong Full time

    Responsive recruiter Benefits: Bonus based on performance Competitive salary Flexible schedule Paid time off Special Strong is scaling nationwide-expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and...


  • McKinney, Texas, United States Special Strong Corporate Full time $100,000 - $150,000

    Benefits:People over Profit Bonus based on performance Competitive salary Flexible schedule Paid time off Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media,...


  • McKinney, United States Pathways Full time

    Benefits Bonus based on performance Competitive salary Flexible schedule Paid time off Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that...


  • Mckinney, TX, United States Pathways Full time

    Benefits Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Bonus based on performance Competitive salary Flexible schedule Paid time off Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth...


  • McKinney, United States Moss Full time

    COMPANY OVERVIEW Moss & Associates is a leading general contractor specializing in commercial and wood frame, multifamily construction. Headquartered in Ft. Lauderdale, Florida, we are rooted in performance, relationships, and a prestigious culture built on caring, trust and accountability. We selectively travel for key clients and pride ourselves on...


  • McKinney, United States Special Strong Full time

    divh2Senior Operator/h2pSpecial Strong is scaling nationwideexpanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise...


  • McKinney, United States Special Strong Full time

    Senior Operator Special Strong is scaling nationwideexpanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion. Compensation:...


  • McKinney, United States Special Strong Full time

    Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion. Compensation Total Compensation...


  • McKinney, United States Special Strong Full time

    divh2Senior Operator/h2pSpecial Strong is scaling nationwideexpanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise...


  • McKinney, United States TPG Hotels and Resorts Full time

    TPG is growing and we are looking for a dedicated and analytical Vice President of Sales with a proven track record of improvements in revenues as well as volumes in the hospitality industry. As a Vice President of Sales, you will be responsible for developing and implementing new sales and marketing strategies as well as supervising regional teams. You will...