(USA) Manager, Business Analysis And Insights, Marketing Intelligence

Manager, Business Analysis And Insights, Marketing IntelligenceHelp shape how Sams Club invests, grows, and retains its membership. Youll lead the marketing intelligence engine that turns complex data into everyday decisionstranslating signals from media, membership, and digital journeys into clear actions that improve acquisition, activation, and renewal. Youll partner with Marketing, Membership, Media, and eCommerce leaders, and deliver executive ready insights that improve ROI, reduce reporting friction, and drive confident, data informed choices at scale.Stand up a single source of truth for marketing performance. Build a unified KPI taxonomy (acquisition, CAC, ROAS, renewal, LTV, channel effectiveness) and launch an executive dashboard that reduces manual reporting time and standardizes weekly readouts across stakeholders.Operationalize test-and-learn and incrementality. Formalize an experimentation program (geo/matched-market tests, holdouts, lift studies) and create a decision cadence that turns results into funded changes to channel mix, targeting, and creative.Improve media efficiency with always-on optimization. Diagnose channel and audience performance, quantify trade-offs, and recommend reallocations that improve member growth economics (e.g., lower CAC within target payback) while protecting brand and long-term LTV.Deliver forward-looking forecasts for membership and demand. Partner with Finance and Media to produce scenario-based outlooks for acquisition, renewals, and revenue, linking spend plans to outcomes and clarifying confidence ranges and risks.Elevate data quality and compliance. Define quality checks, documentation, and issue SLAs for pipelines and tracking; partner with Data Engineering/MarTech to prevent breaks, align on event schemas, and ensure privacy/consent standards are upheld.Translate insights into decisions. Turn analysis into clear narratives and so-what/now-what recommendations for VP/Director audiences; publish concise memos and visuals that speed decisions and align cross-functional partners.What Youll BringProven impact in marketing analytics or growth intelligence. Youve shipped dashboards, frameworks, or programs that business leaders actually useand you can point to where they improved ROI, CAC/LTV, or renewal rates.Hands-on analytics depth. Comfortable querying data (e.g., SQL) and building decision tools (BI dashboards); fluent in experimentation, incrementality, attribution trade-offs, and interpreting MMM/causal lift.Storytelling that moves decisions. Executive-ready communication, crisp visualizations, and the ability to turn noise into one page of signal with a recommendation and an owner.Team leadership & mentorship. Experience hiring, coaching, and creating psychologically safe, high-performance teams; you set clear goals and celebrate wins.Cross-functional influence. Strong partnership with Marketing, Media, Finance, Product/MarTech, and Data Engineering; you align stakeholders and land changes, not just insights.Quality & governance mindset. You care about trustworthy datameasurement plans, event hygiene, QA, documentation, and privacy standards.Bias to action. You iterate quickly, prioritize ruthlessly, and focus on the few actions that deliver the biggest business lift.At Sams Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and walletThe annual salary range for this position is $70,000.00-$130,000.00. Additional compensation includes annual or quarterly performance bonuses.Bachelors degree in Business, Analytics, Statistics, or related field and 2 years experience in data analytics, project management, business, or related area OR 4 years experience in data analytics, project management, business, or related area.Masters degree in Business, Analytics, or related field, Project Management Certification, Six Sigma certification, Statistical Programming LanguagePrimary Location: 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.