Senior Manager, Partner Experience, B2C/B2B

Senior Manager, Partner Experience, B2C/B2BThe Senior Manager, Partner Experience, B2C/B2B leads strategy, communication, and support initiatives that strengthen relationships with our sewing dealer network. This role ensures a seamless, engaging, and value-driven experience across every dealer touchpoint from event and trade show participation to education, digital support platforms, and ongoing communications. This position translates goals into meaningful partner engagement programs that drive dealer success, loyalty, and long-term growth.Duties & ResponsibilitiesPartner Communication & EngagementDevelop and manage a comprehensive communication strategy to keep dealers informed, inspired, and aligned with business prioritiesOversee all dealer-facing communication channels including the Dealer Support platform, newsletters, webinars, Brother Sews University and email platformsFacilitate alignment meetings between Product, Sales, Marketing, and Education to coordinate messaging and priorities ensuring clarity, accuracy and brand consistency in all outbound messagesProvide clear reporting and dashboards that track engagement, satisfaction, and performance metricsDealer Support Platform & Digital ExperienceLead the vision, optimization, and management of the Dealer Support portal, ensuring an intuitive, resource-rich, and reliable experienceCollaborate with Customer Experience Team (CXC) and Sales to implement enhancements that improve usability, accessibility, and engagementManage analytics to monitor usage trends, identify gaps, and continuously improve platform effectivenessOversee integration and consistency across dealer-facing systems (Customer Relationship Management System (CRM), Learning Management System (LMS), and other digital toolsEvents & Trade ShowsOversee all dealer-facing events, tradeshows, and national conferences, ensuring each initiative reinforces the partner experience strategyCollaborate cross-functionally to manage event logistics, communications, and on-site execution that strengthens dealer engagementPartner with CXC and product marketing to ensure cohesive messaging and impactful brand presence at trade showsTrack event ROI and implement post-event follow-up strategies that translate engagement into ongoing participation and sales momentumPartner Feedback, Insights & RecognitionEstablish structured feedback channels such as dealer surveys, advisory councils, and focus groupsAnalyze dealer sentiment, satisfaction (NPS), and engagement data to drive actionable business improvementsServe as the internal advocate for the dealer communitytranslating feedback into strategic initiativesLead dealer recognition or loyalty programs that celebrate top performers and foster community connectionPartner with leadership to define the long-term vision and KPIs for the partner experience programPartner Enablement & EducationDevelop and manage dealer onboarding programs to support new partner success and adoption of tools and resourcesCollaborate with Product Marketing and Sales Education to deliver training sessions, webinars, and masterclasses that build product confidence and sales capabilityOversee the development of partner toolkits, promotional calendars, and launch playbooks to support go-to-market executionMonitor training engagement metrics and adjust content strategies based on participation and feedbackCross-Functional Leadership & StrategyManage and mentor a team or cross-functional contributors to ensure high-quality execution and continuous improvementLead communication strategies during key business periods or sensitive events (e.g., outages, product delays, pricing changes) to ensure consistent, proactive dealer updatesExperience & QualificationsEducationBachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related fieldMaster's Degree in MBA - PreferredExperience:Minimum 10 years of a combination of relevant experience spanning the following areas:Experience in partner marketing, dealer communications, event/trade show management, or customer experienceProven success managing large-scale events, tradeshows, and digital platform initiativesStrong leadership and project management experienceSoftware/Technical Skills:Knowledge of CRM, CMS, or communication tools (Salesforce, SharePoint, Constant Contact, etc.)Knowledge of Partner Portal Tools / PlatformsOther Skills/Knowledge/Abilities:Strong leadership and cross-functional project management skillsExceptional written and verbal communication skillsAnalytical and data-driven mindset with the ability to translate insights into strategyAbility to build strong internal and external stakeholder relationshipsExcellent attention to detailAbility to manage large-scale events, tradeshows, and digital platform initiativesKnowledge of sewing, crafting, and creative retail communityAdditional Details for This RoleThis role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-HybridBase SalaryThe targeted base salary range for this position is $145,000- $165,000 per year.Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.Additional CompensationThis position is eligible for a 20% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.Our BenefitsWe offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insuranceall effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebookOur Mission, Vision & CultureOur mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.About Where We WorkBrother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.Equal Opportunity Employer (EOE) StatementBrother International Corporation ("Brother") is an