Sr Director, Paid Growth Marketing

Sr Director of Paid Growth MarketingWe're looking for a strategic, data-driven, and innovative Sr Director of Paid Growth Marketing to lead our paid acquisition efforts across digital and offline channels. This leader will own the strategy, execution, and optimization of our paid media programs to drive efficient customer acquisition, remarketing, and cross-sell programs that drive revenue growth. You'll lead a high-performing team of channel experts and collaborate cross-functionally with analytics, finance, creative, and product marketing to scale LendingClub's member base while maximizing ROI. You'll work closely with Product, Data, Brand, and Marketing teams to drive cross-functional alignment and impact.What You'll DoOwn and optimize a multi-million dollar paid media budget across channels including paid search, paid social, programmatic, and offline (TV, audio, direct mail, etc.)Develop and execute a robust experimentation roadmap to test new channels, creatives, and audience strategiesBuild and refine bottom-up forecasts and performance scenarios in partnership with Finance and AnalyticsLead and mentor a team of paid media managers and agency partners, fostering a culture of performance, learning, and innovationImplement advanced measurement frameworks including smart bidding, MMM, MTA, and data clean rooms to improve attribution and decision-making.Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimizationStay ahead of trends in media, martech, and consumer behavior to identify new growth opportunitiesAbout You12+ years of experience in paid acquisition or growth marketing, with at least 8 years in a leadership roleProven success scaling paid media programs in a B2C environment; fintech or financial services experience strongly preferredDeep understanding of performance marketing metrics (CAC, LTV, ROAS, payback) and media measurement methodologies (MMM, MTA, geo-holdouts)Experience managing both digital and traditional media channelsStrong analytical acumen and comfort working with data science, finance, and analytics teamsExcellent leadership, communication, and cross-functional collaboration skillsBachelor's degree or higher in Marketing or related field; or equivalent work experienceWork Location: San FranciscoThe above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role's team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.Time Zone Requirements: Primarily PTWhile the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.Travel Requirements: As needed travel to LendingClub offices and/or other locations, as needed.Compensation: The target base salary range for this position is 211,000-245,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).We're creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.