Sr Director, Lifecycle Marketing

Sr Director Of Lifecycle MarketingWe're looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for LendingClub's suite of lending and banking products. This role is pivotal in driving acquisition, remarketing, and cross-sell programs that maximize customer engagement, retention, and lifetime value. As the Sr Director of Lifecycle Marketing, you will lead a high-impact team responsible for our owned marketing channelsincluding Email, Push, SMS, In-Product, and In-App messaging. You'll define the vision, set the roadmap, and oversee execution of lifecycle initiatives that directly influence revenue and customer growth. You'll work closely with Product, Data, Brand, and Growth Marketing teams to drive cross-functional alignment and impact.What You'll DoLifecycle Strategy & Vision: Architect and lead the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and cross-sell. Drive measurable impact on conversion rates, customer retention, and LTVTeam Leadership & Development: Manage and mentor a growing team of lifecycle marketers and operators, including automation specialists. Foster a culture of experimentation, accountability, and performanceCampaign Execution & Optimization: Oversee the development and launch of automated and manual campaigns across email, push, SMS, in-app channels. Ensure campaigns are timely, personalized, and aligned with product and business prioritiesSegmentation & Personalization: Build sophisticated targeting strategies using behavioral, demographic, and transactional data. Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilitiesTesting & Experimentation: Own a robust testing agenda across creative, messaging, and audience strategies. Leverage AI tools and predictive modeling to continuously improve campaign performanceProduct Launches & Strategic Initiatives: Serve as a key stakeholder in product launches, ensuring lifecycle messaging supports adoption and engagement. Collaborate with Product and Brand teams to align messaging with customer needs and channel best practicesPerformance Analysis & Reporting: Define and track KPIs across lifecycle programs. Deliver actionable insights to senior leadership and continuously refine strategy based on performance dataLCM Platform Ownership: Lead the strategic use of Salesforce Marketing Cloud (SFMC) and other lifecycle tools. Drive innovation through AI-powered personalization and automationCompliance & Best Practices: Ensure all campaigns adhere to regulatory standards and industry best practices, with a strong focus on customer privacy and data protectionAbout YouYou have 10+ years in marketing roles, with deep experience in lifecycle, CRM, or retention marketingpreferably within consumer financial services or digital products. Proven success in scaling lifecycle programs that drive measurable business outcomesStrategic & Analytical: Skilled in translating data into strategy. Comfortable owning KPIs and presenting insights to executive stakeholdersTech-Savvy & Platform: Fluent Hands-on experience with SFMC or similar platforms (Braze, HubSpot, etc.). Familiarity with AI-driven personalization and marketing automationCollaborative Leader: Strong communicator and cross-functional partner. Able to influence across Product, Data, Brand, and Growth teamsTesting Mindset: Passionate about experimentation and optimization. Experienced in A/B testing, multivariate testing, and scaling winning strategiesWork Location: San Francisco. The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role's team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level. Time Zone Requirements: Primarily PT. While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary. Travel Requirements: As needed travel to LendingClub offices and/or other locations, as needed. Compensation: The target base salary range for this position is 211,000-245,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings). We're creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.