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Director, Content
4 weeks ago
Director Of ContentWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.The Director of Content fosters collaboration among internal teams, external partners, and client collaborators to deliver outstanding content programs. The Director will apply their content and strategy knowledge to build strong partnerships. Must haves include at least 7 years of relevant experience and a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with target audience. This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.ResponsibilitiesMaintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiativesApply your experience to improve critical thinking throughout the portfolio and establish relevant learning agenda componentsPartner with creatives during idea generation to identify potential for content in today's landscape through the lens of our consumerWork with Experience Planners to extend creative ideas through additional contentEstablish content guidelines to improve advertising efficiencyWork with Experience Planner and Brand Strategist, identify the role of content at a platform, target or partner level within the Experience PlanWork directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channelIn partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goalsIn partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purposeWork with Influencers or Media Publishers to produce branded contentActively participate in priority brand meetings, apply the findings and insight by collaborating directly with the creative teams to implement content changesPromote team building through collaboration, open communication, and focused project management to make sure that assignments are driven in a timely mannerProvide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goalsQualificationsBachelor's Degree preferred, ideally in Marketing, Communications, Advertising or a related field7+ years of media experiencePrevious team management experience with progressing leadership responsibilitiesAbility to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIsStrong understanding of analytics to inform and validate planning and strategyHistory of identifying media opportunities, presenting them to clients, and executingExperience monitoring and recommending improvements to the entire media planning processEnsuring people are adopting the best in class tools, techniques, systems to deliver effective media processesExcellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creativelyAdditional InformationStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Range: $127,585 - $183,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/9/2025. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
