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Manager Integrated Marketing
4 weeks ago
Manager Integrated MarketingLast year our HCA Healthcare colleagues invested over 156,000 hours volunteering in our communities. As a Manager Integrated Marketing with HCA Healthcare you can be a part of an organization that is devoted to giving backHCA Healthcare offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.Free counseling services and resources for emotional, physical and financial wellbeing401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)Employee Stock Purchase Plan with 10% off HCA Healthcare stockFamily support through fertility and family building benefits with Progyny and adoption assistance.Referral services for child, elder and pet care, home and auto repair, event planning and moreConsumer discounts through Abenity and Consumer DiscountsRetirement readiness, rollover assistance services and preferred banking partnershipsEducation assistance (tuition, student loan, certification support, dependent scholarships)Colleague recognition programTime Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.Note: Eligibility for benefits may vary by location.Would you like to unlock your potential with a leading healthcare provider dedicated to the growth and development of our colleagues? Join the HCA Healthcare family We will give you the tools and resources you need to succeed in our organization. We are looking for an enthusiastic Manager Integrated Marketing to help us reach our goals. Unlock your potentialJob Summary and QualificationsAre you passionate about driving patient-centric marketing strategies in healthcare? We're seeking a Manager of Integrated Marketing to lead direct-to-publisher digital media partnerships (e.g., Healthgrades, Doximity, WebMD) and collaborate across internal Centers of Excellence (COEs) to deliver seamless, omni-channel campaigns. This role is pivotal in aligning external media efforts with internal initiatives to create meaningful patient connections and measurable outcomes.What you will do in this role:Serve as SME for direct-to-publisher platforms, managing relationships and maximizing value.Collaborate with internal COEs (Web, CRM, Email, Brand, etc.) to integrate paid, owned, and earned media.Develop and execute strategic marketing plans in partnership with the Paid Media Strategy team.Monitor campaign performance, optimize ROI, and ensure compliance with healthcare regulations.Advocate for paid media integration in cross-functional planning and stay ahead of industry trends.What you should have for this role:Bachelor's Degree requiredMaster's Degree preferred5+ years in integrated marketing, digital media, or partnership management (healthcare experience preferred).Strong knowledge of direct-to-publisher platforms and healthcare marketing compliance (HIPAA, GDPR).Proven ability to lead cross-functional initiatives and manage vendor relationships.Excellent communication, analytical, and problem-solving skills."There is so much good to do in the world and so many different ways to do it." - Dr. Thomas Frist, Sr. HCA Healthcare Co-FounderBe a part of an organization that invests in you We are reviewing applications for our Manager Integrated Marketing opening. Qualified candidates will be contacted for interviews. Submit your application and help us raise the bar in patient care We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
