Marketing Strategist

7 days ago

Nashville, TN, United States Industrial Strength Marketing Full time

INDUSTRIAL, a growing industrial B2B marketing agency, is looking for a talented Marketing Strategist to develop goal-oriented approaches to client marketing based on competitive analysis, qualitative and quantitative understanding of customer motivations and behaviors, and assessment of target market dynamics.

The Marketing Strategist will be located at our Nashville HQ in historic Germantown with hybrid work options available. This role reports to the VP of Integrated Marketing Strategy. This is a contract-to-hire role.

RESPONSIBILITIES: Develop Client Marketing Strategy

Lead Client Discovery

Use qualitative and quantitative evaluation to:

  • Analyze competitor position, messaging, and marketing mix
  • Review existing client marketing assets and campaigns
  • Understand target audience perspectives and challenges
  • Uncover critical differentiators for client offerings
  • Assess market opportunities
  • Align with client on goals and objectives
Document Key Strategic Parameters

Author foundational documents to:
  • Ratify goals and objectives
  • Define target audiences
  • Identify marketing opportunities
  • Articulate the overall go-to-market approach
  • Engage creative, inbound, paid media, and technology teams
Develop Marketing Action Plan

Lead plan development:
  • Provide framework for team contributions
  • Collaborate with team members to shape channel and tactic specifics
  • Ensure team ideas are "on strategy"
QUALIFICATIONS:
  • 2-5 years experience working as a marketing strategist or marketing manager
  • Familiarity with digital marketing strategies, tactics, and technologies:
    • Content marketing
    • CRM
    • Email marketing
    • Google Analytics
    • Programmatic advertising
    • SEO/SEM
  • Strong analytical skills
  • Bachelor's degree in marketing or related field
  • Excellent computer skills: high proficiency in Google Workspace, Microsoft Office Suite, and spreadsheets a must.
  • Familiarity with common project management software like Wrike, Asana, TeamWork, BaseCamp, Trello, etc.
  • Resourceful problem solver - able to anticipate roadblocks, develop and implement improvements or recommendations.
  • Exceptional interpersonal skills necessary to interact with our clients, their support staff, and establish effective relationships at all levels of INDUSTRIAL.
  • Excellent written and verbal communication skills. Notable attention to detail.
  • Agency experience preferred

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