Senior Director of Marketing

3 weeks ago

Northampton, United States NY Staffing Full time

Senior Director of MarketingThe Senior Director of Marketing is a creative, data-driven, and strategic leader responsible for developing and executing comprehensive, integrated marketing strategies that advance the College's priorities in brand visibility, enrollment growth, advancement, and overall reputation. Reporting to the Vice President for Communications and Marketing, this position engages key audiences through owned, earned, and paid channels, ensuring a cohesive and measurable approach across print, digital, video, and social platforms. This role provides leadership and oversight for the College's marketing, creative, and digital ecosystem - including marketing strategists, graphic designers, photographers, videographers, and the web/digital team. The Senior Director fosters a collaborative, high-performance culture, balancing creative vision with strategic insight and analytical rigor to ensure all marketing efforts are aligned with institutional goals and optimized for measurable impact. Take appropriate actions to support a diverse workforce and participate in the College's efforts to create a respectful, inclusive, and welcoming work environment.Essential Functions:Strategic Leadership and Planning 20% Creative Oversight and Brand Stewardship 20% Campaign Management and Execution 20% Analytics, Reporting, and Optimization 20% Crisis and Reputation Management 5% Team Management / Leadership and Professional Development 15%Minimum Qualifications:Bachelor's Degree in marketing, communications, or related field and 12+ years of marketing experience. An equivalent combination of education and experience will be considered. Knowledge of: Proven experience developing integrated marketing strategies across offline/online channels and measuring their effectiveness. Strong knowledge of design, web strategy, social media management, content marketing, paid digital advertising, and crisis communications. Proficiency in digital analytics, reporting, and data-driven decision-making Strong understanding of brand management and reputation enhancement Skills Exceptional written and verbal communication skills, with strong presentation and storytelling ability. Highly organized, with the ability to manage multiple projects and shifting priorities in a fast-paced environment. Proficiency in Google Workspace and social media management tools (e.g., Meltwater, Sprout Social)

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