Director, Business Insights

2 weeks ago


Charlotte, United States Bojangles'​ Restaurants, Inc. Full time

Leveraging advanced analytical approaches, the Director of Business Insights & Analytics works with the Vice President of Business Insights & Analytics to define and execute strategic learning goals for the Bojangles system.


The Director will leverage and mine several different data sources using a variety of analytic techniques to uncover key insights that point to opportunities for Bojangles to grow sales and market share profitably. Key areas of focus will include Promotion Analysis, Marketing / Advertising effectiveness, Digital Sales Performance & KPI’s, New Store / Market performance, and Forecasting.


They will also look to partner closely with other key cross-functional partners across the organization in Marketing, Operations, Finance, and Supply Chain to leverage and activate upon key learnings and opportunities that have been identified. Additionally, the Director will oversee & guide other team members on the Business Insights & Analytics team, ensuring they are progressing on key priorities & projects, providing support & coaching, and aiding their growth & development.



Job Duties

  • Lead, define and execute advanced analytics to inform key opportunities in alignment with Organization goals and business needs. Examples include Promotional Effectiveness, Market & Menu Tests, Digital Sales Performance & drivers, New Store Opening performance, etc.
  • Oversee, coach, and provide guidance to other Business Insights team members, ensuring proper alignment on priorities and high-quality output in project work that yields a positive impact on the business.
  • Partner with key Marketing, Menu, Digital, and Development teams to identify key growth strategies & business needs. Create & lead plans for analysis and tools that inform and drive decision making in the organization. Examples include Market Level deep-dives, Digital Sales Promotion Tracking & ROI, and New Store Tracking.
  • Guide & collaborate with external Vendors to leverage external 3rd party data to drive decision making. Examples Include Market Share and Customer/Segment Analytics, Competitive Price analysis, and sales performance benchmarking.
  • Collaborate with other business analytics team members needs on providing data / analysis to support key company presentations such as weekly sales updates, Franchisee Calls, and Board meetings.
  • Leverage experience with data analytics software / languages (SQL, Python, Alteryx, Tableau, Power BI, etc.) to help enhance data / reporting automaton routines


Experience:

  • Bachelor's degree in Analytics, Data Science, Computer Science, or related field; Master's degree preferred.
  • 7+ years of relevant business analytics / data science experience

Industry experience

  • Advanced knowledge of data analytics and statistics concepts
  • Robust experience with data analytics software, languages, and reporting platforms (SQL, Python, Power BI, Tableu, Alteryx etc.)
  • Proven experience in a leadership role within an analytics or data science team.
  • Excellent data analysis skills with the ability to interpret complex data sets.
  • Demonstrated expertise in strategic planning and decision-making based on analytical insights.


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