Marketing Manager

4 weeks ago

Baton Rouge, United States Louisiana Staffing Full time

Marketing ManagerWe are looking for a dynamic Marketing Manager to lead and execute innovative marketing strategies in Baton Rouge, Louisiana. In this role, you will oversee a wide range of marketing initiatives that drive brand visibility, engage target audiences, and support business growth. The ideal candidate is passionate about creating impactful campaigns and thrives in a fast-paced, collaborative environment.Responsibilities:Develop and implement comprehensive marketing plans tailored to B2B and B2C audiences.Manage digital marketing strategies, including email campaigns and CRM to drive customer engagement.Plan and oversee brand marketing initiatives to enhance company visibility and reputation.Utilize data-driven insights to optimize marketing efforts and improve campaign performance.Create and execute integrated marketing communications strategies across multiple channels.Drive growth marketing efforts by identifying new opportunities and innovative approaches.Coordinate content marketing efforts to ensure alignment with overall brand messaging.Build and maintain community marketing programs to foster strong relationships with target audiences.Monitor and analyze campaign metrics to assess effectiveness and make informed adjustments.Collaborate with cross-functional teams to ensure consistency in brand and marketing activities.Requirements:Proven experience in marketing management, with expertise in B2B and B2C strategies.Strong knowledge of digital marketing tools and platforms, including CRM systems.Demonstrated ability to design and execute effective email marketing campaigns.Solid understanding of brand marketing and building brand awareness.Experience in using data analytics to guide marketing decisions and measure success.Proficiency in integrated marketing communication techniques.Exceptional skills in planning and executing growth-oriented marketing initiatives.Ability to manage multiple projects while maintaining attention to detail and deadlines.

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