Product Marketing Manager

When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life's moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide: Award-winning culture Inclusion and diversity as a priority Performance Based Incentive Plans Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability Generous PTO (including paid time to volunteer) Up to 9.5% 401(k) employer contribution Mental health support Career advancement opportunities Student loan repayment options Tuition reimbursement Flexible work environments *All the benefits listed above are subject to the terms of their individual Plans . And that's just the beginning... With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you're directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today General Summary: Unum is seeking a Product Marketing Manager to drive impactful product awareness and consideration through strategic marketing initiatives. In this role, you will craft compelling product positioning, messaging, and marketing strategies that highlight our unique value propositions. You'll collaborate closely with product and go-to-market teams, while partnering with cross-functional marketing groups to develop sales materials and content that ensure consistent, engaging messaging across all channels. The ideal candidate is a strategic thinker with strong cross-functional collaboration skills, a deep understanding of market and customer dynamics, and the ability to translate complex product knowledge into a powerful market narrative. Job Specifications 5+ years of experience in product marketing, ideally within the Financial Services or Technology sectors; B2B experience preferred but not required Proven track record in developing messaging, positioning, and sales enablement content that drives impact Strong cross-functional collaborator with the ability to influence stakeholders without direct authority Exceptional communication, storytelling, and presentation skills Analytical mindset with experience leveraging market and competitive research to inform strategy Skilled in relationship management and customer-centric communication, with a proven ability to build strong partnerships across internal teams and external stakeholders Comfortable operating in fast-paced, dynamic environments with shifting priorities Strong planning, critical thinking, and problem-solving abilities; able to use sound judgment and initiative to navigate challenges Bachelor's degree in marketing, business, communications, or a related field; MBA a plus Principal Duties and Responsibilities Craft clear, differentiated messaging and positioning that sets our offerings apart in the market and aligns with customer needs. Develop product marketing strategy based on market needs and business objectives that position Unum for growth. Responsible for bringing products and value propositions to market through oversight and maintenace of high-impact sales and marketing materials such as pitch decks, demos, videos, one-pagers, and content Coordinate and project manage across Marketing functional areas, ensuring consistent and compelling positioning across all marketing channels, aligned to strategic objectives Work closely with the Product and Go to Market teams to develop deep understanding of product capabilities, shape feature positioning and provide input into the product roadmap Coordinate with sales enablement teams to educate and empower field teams with selling material and strategies Monitor and analyze marketplace dynamics, customer feedback, and competitive trends to inform product strategy and marketing decisions. #LI-TO1 ~IN1 #LI-MULTI Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide. Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status. The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience. $75,500.00-$142,700.00 Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans. Company: Unum