Director of Field Sales

Job DetailsJob Location Dezerland Park Orlando - Orlando, FL Position Type Full Time Job Shift Any Job Category Sales DescriptionSummary: We are looking for an enthusiastic and results-driven professional with a passion for hospitality, partnerships, and business development to lead our sales strategy, manage field operations, and represent our brand in the market. This position collaborates closely with senior leadership on strategic direction, performance reporting, and long-term vision. The Director of Field Sales & Partnerships is a leadership role responsible for increasing revenue growth, overseeing the field sales team, and building lasting partnerships within the hospitality and tourism industry. This individual acts as both a strategic driver of partnerships and a hands-on leader of field sales operations, to ensure strong brand presence and measurable results with hotels, OTAs, attractions, restaurants, and at industry events. If you are passionate about the hospitality industry, excel at building partnerships, enjoy leading dynamic field teams, and want to represent a growing brand all about fun, entertainment, and unforgettable guest experiences this role is for you Dezerland Park Orlando is more than Florida's largest indoor attraction we're a playground for families, friends, and teammates to come together and create unforgettable memories. With over 800,000 square feet of different attractions like a gel blaster arena, axe-throwing, pinball arcade, and even one of the world's largest auto museums, there's something here for everyone. But what really makes Dezerland special is our people. We're fostering a culture that feels like family supportive, fun, and collaborative where every team member plays a part in bringing joy to our guests. Essential Duties and Responsibilities: Define revenue targets, growth strategies, and sales objectives aligned with company goals. Lead and mentor the field sales team, providing direction on target territories, partner engagement, and execution standards. Oversee tracking of partner engagements, field activity, and OTA performance in the CRM. Use CRM data and analytics to evaluate KPIs such as partnership ROI, territory coverage, sales growth, and attendance impact to report to senior leadership. Improve sales workflows and partnership reporting for efficiency and scalability. Monitor and manage sales pipelines, forecasts, and team performance metrics. Develop, secure, and maintain strong, positive relationships with a portfolio of Strategic Partners to drive revenue, increase attendance, offset costs, and maximize partner satisfaction. Build referral and marketing networks with hotels, attractions, and businesses to expand brand visibility. Lead the implementation of partnership and sponsorship agreements, ensuring successful execution and measurable ROI. Determine priority locations for the field team, including hotels, attractions, restaurants, and local businesses. Direct the deployment of brochures, concierge displays, kiosks, and in-location promotions. Ensure seamless partner and customer journeys from initial contact to ongoing relationship. Build processes for scheduling, coverage, and reporting from the field. Represent the company at trade shows, hospitality industry events, and networking forums. Work with the brand/marketing team to create partnership materials including proposals, pitch decks, website content, and content marketing. Act as the bridge between executive leadership and sales/field teams, turning strategy into action. Foster a high-performance culture of accountability, collaboration, and execution. Ensure compliance with company standards, brand guidelines, and hospitality industry practices. Other Duties: This job description is not designed to cover or contain a comprehensive list of all duties or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice. QualificationsRequirements/Qualifications 5+ years in sales, partnerships, or business development (Hospitality, OTA, tourism, or events industry experience strongly preferred). Proven track record of leading field sales teams and building strategic partnerships. Skilled in CRM platforms (Salesforce, HubSpot, or equivalent) with strong analytical and workflow building capability. Experience managing sponsorships, procurement collaborations, and marketing integration. Strong presentation, negotiation, and relationship-building skills. Excellent communicator and brand representative with a visible industry presence. Comfortable with frequent travel and balancing both executive and field-facing responsibilities. We pride ourselves on offering a comprehensive, value-driven benefits package that promotes health, enhances work/life balance, and provides stability for our employees and their family members, now and into the future. Benefits include: Competitive Salaryand Commission Structure Health, Dental, Vision, and Life Insurance Long and Short Term Disability Paid Time-Off and Holidays 401(k) Retirement Plan Yearly Performance Reviews Location: Dezerland Park Orlando