Email Marketing and CRM Manager

3 weeks ago

Irvine, United States Voluspa Full time

COMPANY PROFILE:

Our eyes show us the world, but what we breathe in brings us closer to it. At Voluspa, we handcraft scents filled with the essence of exotic locations, rare ingredients and unique experiences, and package them in vibrantly evocative designs that capture a true sense of place. Every fragrance enables a personal journey of discovery into your world and expands your horizons along the way. Founded in 1999, we make the luxury of globally inspired scents accessible for every day.

ROLE MISSION:

VOLUSPA is seeking a highly motivated Email Marketing & CRM Manager, responsible for developing, managing and optimizing our integrated communication strategies across digital marketing channels driving consumer retention. Channels include but are not limited to email and SMS. The role will utilize creative thinking to drive the strategy and execution of channel messaging, resulting in retention, loyalty, and increased lifetime value of customers. They should strategically utilize engaging and personalized content to reach customers with relevant messaging targeted to the appropriate stage in a customer’s journey. The ideal candidate has extensive experience in email and SMS marketing, and building effective segments in these spaces. They should be analytical and comfortable using various analytics tools to inform and craft strategies for these channels. The ideal Email Marketing & CRM Manager is passionate about digital marketing, and combines a healthy mix of creative, communication, and organizational skills with excellent quantitative and analytical skills.


KEY ACCOUNTABILITIES:

  • Develop and execute consumer retention campaigns (including but not limited to email, SMS, digital push, loyalty) assuring timely delivery.
  • Own your area of expertise and meet key KPI goals by performing ongoing A/B testing, creating targeted segmentation, and using personalized content.
  • Calculate sales lift, present insights and report learnings from campaigns to larger team and key stakeholders.
  • Actively contribute to the creation and management of the CRM / Digital Marketing calendar in collaboration with cross-functional teams based on insights to meet company goals.
  • Continuously identify and execute testing opportunities within the customer lifecycle, contributing to the ongoing optimization of campaign efforts and channel contribution towards company goals.
  • Manage Retention Channel Analytics: Monitor and report on campaign performance and testing, providing regular updates and optimization opportunities.
  • Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into marketing strategies
  • Track the competitive landscape and stay current on trends and best practices in CRM and channel marketing, and advise the team accordingly
  • Ensure compliance with CAN-SPAM and GDPR regulations


EDUCATION:

  • BA in Marketing or related field


JOB REQUIREMENTS:

  • Substantial experience directly in email marketing (preferably D2C/consumer product).
  • Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce brands.
  • Experience with creating and maintaining automated workflows, data-driven segmentation, and A/B across various audiences. Drive continual optimization of these strategies.
  • Solid knowledge and understanding of email and SMS best practices including accessibility requirements, client limitations (Outlook, Gmail, etc), and device limitations.
  • Intellectual curiosity, with a focus on optimization and continuous improvement through a test-and-learn mentality.
  • Previous experience working with Klaviyo or a comparable email marketing platform.
  • Knowledge of and experience using analytics tools such as Google Analytics, CRM segmentation, and channel-specific reporting tools required.
  • Adaptable and flexible, ability to thrive in a collaborative, fast-paced environment with a positive and proactive attitude.
  • Highly organized with strong follow through and ability to meet time-sensitive deadlines.


BENEFITS:

  • Medical, Dental/Ortho, Vision Insurance
  • Term Life Insurance
  • 401k with matching incentives
  • Paid Holidays and Accrued PTO
  • Tuition Reimbursement

  • Email Marketing and CRM Manager

    3 weeks ago

    Irvine, United States Voluspa Full time

    COMPANY PROFILE: Our eyes show us the world, but what we breathe in brings us closer to it. At Voluspa, we handcraft scents filled with the essence of exotic locations, rare ingredients and unique experiences, and package them in vibrantly evocative designs that capture a true sense of place. Every fragrance enables a personal journey of discovery into your...

  • Email Marketing and CRM Manager

    3 weeks ago

    Irvine, United States Voluspa Full time

    COMPANY PROFILE:Our eyes show us the world, but what we breathe in brings us closer to it. At Voluspa, we handcraft scents filled with the essence of exotic locations, rare ingredients and unique experiences, and package them in vibrantly evocative designs that capture a true sense of place. Every fragrance enables a personal journey of discovery into your...

  • Email Marketing and CRM Manager

    2 days ago

    Irvine, United States Voluspa Full time

    COMPANY PROFILE: Our eyes show us the world, but what we breathe in brings us closer to it. At Voluspa, we handcraft scents filled with the essence of exotic locations, rare ingredients and unique experiences, and package them in vibrantly evocative designs that capture a true sense of place. Every fragrance enables a personal journey of discovery into your...

  • Email Marketing and CRM Manager

    16 hours ago

    Irvine, United States Voluspa Full time

    COMPANY PROFILE:Our eyes show us the world, but what we breathe in brings us closer to it. At Voluspa, we handcraft scents filled with the essence of exotic locations, rare ingredients and unique experiences, and package them in vibrantly evocative designs that capture a true sense of place. Every fragrance enables a personal journey of discovery into your...

  • Email Marketing

    1 month ago

    Irvine, United States Voluspa Full time

    Job DescriptionJob DescriptionCOMPANY PROFILE:An introduction to Voluspa unveils stunning packaging design coupled with rare exotic fragrances, as the brand invites fans to seek everyday chic illumination. Founded in 1999, Voluspa continues to popularize the appeal of a luxe home-décor lifestyle, through innovation in its premium fragrances and candles.ROLE...

  • Email Marketing

    4 weeks ago

    Irvine, United States Voluspa Full time

    **COMPANY PROFILE**: An introduction to Voluspa unveils stunning packaging design coupled with rare exotic fragrances, as the brand invites fans to seek everyday chic illumination. Founded in 1999, Voluspa continues to popularize the appeal of a luxe home-décor lifestyle, through innovation in its premium fragrances and candles. **KEY ACCOUNTABILITIES**: ?...

  • Email Marketing

    1 day ago

    Irvine, United States Voluspa Full time

    **COMPANY PROFILE**: An introduction to Voluspa unveils stunning packaging design coupled with rare exotic fragrances, as the brand invites fans to seek everyday chic illumination. Founded in 1999, Voluspa continues to popularize the appeal of a luxe home-décor lifestyle, through innovation in its premium fragrances and candles. **KEY ACCOUNTABILITIES**: ?...

  • CRM Marketing Specialist II

    3 weeks ago

    Irvine, United States iHerb Inc. Full time

    Job Summary: The role of the CRM Marketing Specialist II is to plan, develop, and execute email marketing campaigns for iHerb’s domestic and international markets. This position will collaborate with in-house creative teams, translators, and IT to guide the development, execution, optimization, and reporting of email, mobile push, in-app messages, and SMS...

  • Email Marketing Internship

    1 month ago

    Irvine, United States Milked Media Full time

    Company Description Milked Media Inc. is a female led creative agency helping fashion, jewelry, beauty and home e-commerce brands grow with paid social + search, email marketing and content production. Job Description We are looking for an enthusiastic individual with a love of all things e-commerce and email to participate in a remote (non-pay) internship...

  • Email Marketing Internship

    15 hours ago

    Irvine, United States Milked Media Full time

    Company Description Milked Media Inc. is a female led creative agency helping fashion, jewelry, beauty and home e-commerce brands grow with paid social + search, email marketing and content production. Job Description We are looking for an enthusiastic individual with a love of all things e-commerce and email to participate in a remote (non-pay) internship...

  • Email Marketing Internship

    3 weeks ago

    Irvine, United States Milked Media Full time

    Job DescriptionJob DescriptionCompany DescriptionMilked Media Inc. is a female led creative agency helping fashion, jewelry, beauty and home e-commerce brands grow with paid social + search, email marketing and content production.Job DescriptionWe are looking for an enthusiastic individual with a love of all things e-commerce and email to participate in a...

  • Email Marketing Internship

    5 days ago

    Irvine, United States Milked Media Full time

    Job DescriptionJob DescriptionCompany DescriptionMilked Media Inc. is a female led creative agency helping fashion, jewelry, beauty and home e-commerce brands grow with paid social + search, email marketing and content production.Job DescriptionWe are looking for an enthusiastic individual with a love of all things e-commerce and email to participate in a...

  • Email Marketing Internship

    1 day ago

    Irvine, United States Milked Media Full time

    Job DescriptionJob DescriptionCompany DescriptionMilked Media Inc. is a female led creative agency helping fashion, jewelry, beauty and home e-commerce brands grow with paid social + search, email marketing and content production.Job DescriptionWe are looking for an enthusiastic individual with a love of all things e-commerce and email to participate in a...

  • Email Marketing Internship

    1 month ago

    Irvine, United States Milked Media Full time

    Job DescriptionWe are looking for an enthusiastic individual with a love of all things e-commerce and email to participate in a remote (non-pay) internship with our team. You will gain general e-comm marketing knowledge as well as hands on experience working alongside seasoned professionals.QualificationsInternship Dates: May 15, 2024 - August 15, 2024Time...

  • Marketing Manager

    2 weeks ago

    Irvine, United States Xponential Fitness Full time

    Job DescriptionJob DescriptionSummary: The Marketing Manager will lead and support Xponential Fitness to develop marketing communications and strategies for national and local social media presence, CRM (email, text, PUSH) to support brand, national and local initiatives for a growing fitness brand. Elevator pitch) Objective: Develop, implement and optimize...

  • Marketing Manager

    5 days ago

    Irvine, United States Xponential Fitness Full time

    Job DescriptionJob DescriptionSummary: The Marketing Manager will lead and support Xponential Fitness to develop marketing communications and strategies for national and local social media presence, CRM (email, text, PUSH) to support brand, national and local initiatives for a growing fitness brand. Elevator pitch) Objective: Develop, implement and optimize...

  • Marketing Manager

    1 day ago

    Irvine, United States Xponential Fitness Full time

    Job DescriptionJob DescriptionSummary: The Marketing Manager will lead and support Xponential Fitness to develop marketing communications and strategies for national and local social media presence, CRM (email, text, PUSH) to support brand, national and local initiatives for a growing fitness brand. Elevator pitch) Objective: Develop, implement and optimize...

  • Content Marketing Manager

    1 week ago

    Irvine, United States Stealth Startup Full time

    Are you passionate about shaping narratives and driving demand through compelling content? Join our dynamic marketing team as a Content Marketing Manager. We're envisioning a future where inbound and outbound demand generation strategies converge seamlessly, fueling our sales pipeline with innovation and data-driven insights. As a Content Marketing Manager,...

  • Content Marketing Manager

    3 weeks ago

    Irvine, United States Stealth Startup Full time

    Are you passionate about shaping narratives and driving demand through compelling content? Join our dynamic marketing team as a Content Marketing Manager. We're envisioning a future where inbound and outbound demand generation strategies converge seamlessly, fueling our sales pipeline with innovation and data-driven insights. As a Content Marketing Manager,...

  • Content Marketing Manager

    3 weeks ago

    Irvine, United States Stealth Startup Full time

    Are you passionate about shaping narratives and driving demand through compelling content? Join our dynamic marketing team as a Content Marketing Manager. We're envisioning a future where inbound and outbound demand generation strategies converge seamlessly, fueling our sales pipeline with innovation and data-driven insights. As a Content Marketing Manager,...