Content Strategist

3 weeks ago

Philadelphia, United States Robert Half Full time

Our client is a Fortune 500 Telecommunications Company seeking a Content Strategist for a remote, contract opportunity.


Content Strategist

Location: REMOTE (must be able to work EST business hours)

Duration: 8-month contract

Pay rate: $38-$43/hr


Our Frontline Experience Strategy & Design team is seeking a Content Strategist to help us in continuing to deliver a best-in-class experience to agents, retail stores, and technicians across the nation.

The ideal candidate would be a versatile professional with a mix of skills in content creation, strategy, information architecture, and user experience, all while working in close collaboration with design, product, and engineering teams.


Core Responsibilities:

  • Aligns content with user needs, by knowing the right information to present at the right time and in the right format
  • Serves as an expert content consultant during the detailed design phase by reviewing interaction design, copy, and information architecture for best practices.
  • Helps bridge business goals and user needs through user-centric content
  • Makes research-informed and data-based recommendations for content development
  • Crafts reusable strategies that govern the creation and management of content
  • Designs, leads, and analyzes content for project initiatives. Plans, facilitates and manages usability evaluations.
  • Strategizes with team regarding content analysis, measurement and success.
  • Independently creates both long-form and short-form editorial and instructional content
  • Sets guidelines for the tone, style and voice of branded Care content
  • Sets editorial strategy so content is consistent and compelling across all delivery streams
  • Adhere to a consistent brand philosophy and collaborate with Brand Identity team on the Care audience’s needs
  • Review software development information architecture for standards such as labelling, taxonomies, and opportunities
  • Articulates user experience issues/concerns and overall content principles to team members. Ability to synthesize and communicate the implications of user research findings and business requirements
  • Participates in discovery sessions and assists in defining business requirements, discovering user personas/archetypes, and interpreting user goals/priorities.
  • Conducts content audits of existing systems and web sites, based on clarity and usability best practices, and prepares reports of findings and improvement recommendations.
  • Develops content standards, methodologies, and repeatable processes for delivery of user experience. Creates content hierarchies, site maps, and navigational models that are aligned with the defined and/or expected user experience and business requirements


Requirements:

  • 3-5 years of experience in Content Strategy or a related field
  • Strong background in user interface design and copywriting with proven ability to write for functional and usable interfaces
  • Experience translating concepts into interactive experiences through the design and/or implementation of web site architectures.
  • Analytical problem-solving skills, excellent writing and presentation skills with experience in outlining functional specifications and content requirements (concurrently with interface design) based on content inventories, task analysis, card sorting
  • Bachelors Degree or Equivalent
  • Experience developing consumer-focused content, preferably for the web. IVR or voice experience is a plus.
  • Familiarity with the best practices in information architecture, usability and content design

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