Sales Manager, B2B Commercial

Sales ManagerTonal is seeking a Sales Manager to build our commercial business from the ground up. This is our first dedicated B2B sales hire, responsible for opening new distribution channels, driving outreach into priority commercial verticals, and establishing Tonal as the premier strength platform across multi-family homes, premium homebuilders, STR operators, offices, private clubs, and more. This role is execution-focused and relationship-driven. You will activate Tonal's commercial vision by running a disciplined outbound motion, leveraging your network, and executing the sales playbook in partnership with the Senior Director of Partnerships.Drive commercial sales across priority verticals. You will be directly responsible for outreach, qualification, and deal execution across the highest-value commercial segments, including:Multi-family OperatorsHome Builders & DevelopersPrivate ClubsOwn partner outreach + pipeline development. Leverage an existing network of decision-makers across real estate, corporate wellness, fitness, and commercial amenities to accelerate Tonal's entry into key environments. Build and manage a robust pipeline of commercial prospects. Conduct outbound outreach and represent Tonal at trade organizations and industry events. Engage prospects through collateral, demos, site visits, and relationship-building. Maintain CRM accuracy and lead hygiene.Close deals + launch partners successfully. Lead commercial negotiations, pricing conversations, and order fulfillment coordination. Work cross-functionally with Operations, Finance, and Support to ensure seamless partner setup. Create early sales playbooks, repeatable workflows, and scalable processes. Serve as an advocate for commercial partners inside Tonal.Who you are:47+ years of experience in partnerships, sales, business development, real estate partnerships, hospitality, or commercial fitnessProven success sourcing, pitching, and closing B2B dealsA well-networked seller with an existing book of relationships across real estate, private clubs, commercial fitness, corporate wellness, or related industries.Deeply connected in the ecosystems where people live and work, with the ability to open doors at the owner, developer, operator, or C-suite level on day one.Known in your market as a relationship builder who maintains a strong reputation and repeat partnerships over time.Exceptional communicator who thrives in outbound sales and relationship-based selling Comfortable running a high-volume outreach motion and also closing strategic, multiline accounts.Highly organized operator who brings structure, clarity, and process to ambiguous environmentsEntrepreneurial, self-starting, and excited about being the first hire in a new business unitStrong cross-functional collaborator who can influence Product, Operations, Support, and FinanceExperience selling hardware, fitness equipment, hospitality amenities, or real-estate-adjacent products is a plusCRM-native with strong pipeline management disciplineWhy you will love working at Tonal:You're joining at the ground floor of Tonal's next major growth channelCompetitive compensation package, benefits, and Tonal product perksCollaborative, mission-driven team with a passion for redefining strength trainingAt Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don't just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We're dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we're looking for (even if you don't check every single box), send us your application. We would love to hear from youTonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal's Accessibility Policy and local legislation.