National Account Director, Hospitality

4 weeks ago


Denver, United States FloWater Full time

About Us: FloWater, recognized by INC. Magazine as one of America’s fastest-growing companies, has been redefining the future of drinking water since its founding over 10-years ago. We do this by transforming ordinary tap water into ultra-purified, great-tasting premium drinking water that consumers love and trust by some of the biggest and best brands.


In 2022, after nearly a decade of terrific growth and several years of working with Bluewater as its strategic investor, FloWater merged with Bluewater, a global leader in drinking water-based out of Stockholm, and is now part of a worldwide movement and platform of water purification solutions that are completely reinventing the water industry.


FloWater is in the process of integrating as a division of Bluewater Group (specifically Bluewater North America). During this transition process, you will see links and email addresses from both Bluewater and FloWater.


Mission & Outcomes: As a part of our National Account sales team, you will use your strategic selling skills and a consultative sales approach to hunt and secure meaningful ongoing relationships with hospitality and tourism companies. You will be responsible for selling our premium commercial Refill Stations to new customers, utilizing internal resources and personal networks from prospect to close. Your mission will be to increase the base of FloWater’s customers by focusing on top-named accounts in the hospitality and tourism industry using an enterprise sales strategy and ensuring the successful onboarding of each new client.


Great Candidates: You have a minimum of 8 years of successful enterprise selling into hospitality and tourism national accounts. Your proven track record has given you a robust book of business with hospitality and tourism C-Suite decision-makers. You thrive in a fast-paced company, are resourceful and innovative in problem-solving and your sales approach; work with a sense of urgency, and are a fantastic relationship and rapport builder.


Responsibilities and Role:

  • Secure new long-term business relationships within industries through connection with C-level executives and decision-makers in the hospitality and tourism industries
  • Successfully selling FloWater’s premium Refill Stations to National Account customers
  • Build a multi-tiered strategy to penetrate potential customers including working with the marketing department to develop “Value Proposition” based campaigns, driving interest and leads
  • Develop and conduct customized presentations, pitches, analysis, and business reviews with the expectation of securing a minimum of 8 new pitch meetings per month
  • Develop proposals and negotiate agreements within approved parameters
  • Track goals and progress to achieve monthly, quarterly, and annual sales budget expectations
  • Work with the FloWater Operations team, to ensure an onboarding experience that will deliver brilliant experiences to new customers
  • Use sales CRM to manage the sales process and key activities associated with strategic account opportunities
  • Meet with the VP Partnerships and other leaders to review the pipeline and determine the next steps for each opportunity
  • Forecast, track, and report on quantitative and qualitative Key Performance Indicators
  • Keep well-informed of industry and market trends and best practices
  • Regularly travel to meet face-to-face with partner prospects and attend trade shows


Candidate Competencies:

  • 8+ years of experience in B2B sales, specifically with decision-makers in the hospitality and tourism industry
  • A proven sales performance in achieving aggressive goals, being a consistent top performer
  • Ability to manage multiple deal opportunities in all sales pipeline stages from scheduling initial pitch meetings to final contract negotiations
  • “Force of Nature” attitude to develop a strong sales pipeline through networking, existing relationships, industry expertise, and personal outreach
  • Savvy Relationship Builder – being innovative and creative in both securing the new relationship, pitching, and through the National Account onboarding process
  • Excellent interpersonal and communication skills including exceptional cross-team collaboration skills by communicating clearly and concisely with internal operations and marketing teams
  • Superior C-level presentation skills and influence skills
  • Strong analytical skills and robust business acumen
  • Thrives in a fast-paced, team-oriented environment
  • Availability to travel as needed


Compensation: This is a full-time, salaried position with a competitive base salary, lucrative commission plan and bonus, as well as a comprehensive benefits package (medical, dental, vision, F.S.A., 401(k)), partially paid parental leave policy, and Paid Time Off.


Our Commitment: FloWater believes we can perform at our best when we are able to be our authentic selves. We strive to create a culture that celebrates our differences and supports diversity, creating an equitable and inclusive workplace for all. FloWater does not discriminate and provides equal employment opportunities to all employees and applicants regardless of race, religion, color, national origin, gender, sexual orientation, gender orientation/expression, age, marital status, pregnancy, veteran status, genetic information, or disability.


Please note this is a fully remote position unless we hire a Colorado candidate where we operate under a hybrid office / remote schedule.



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